adidas Community Activator, Run - Austin, TX

Our Community Activators are the link between the adidas brand, the community, and speciality stores. You'll be planning, executing, and managing marketing activities at the local level, fostering relationships, and promoting adidas products within your markets running community. By becoming a Community Activator you'll be responsible for developing and implementing strategic initiatives at the local level to drive adidas brand love, help drive sales, and grow adidas market share.

YOUR IMPACT IN THE ROLE:

• Community Engagement: Build strong relationships with local running clubs, businesses, and specialty stores to position adidas as a trusted partner within the running community.
• Event Organization: Plan, execute, and host community events, activations, and demo sessions that highlight adidas products and foster direct, authentic engagement with local runners.
• Product Knowledge Trial: Introduce and educate runners on adidas products, encouraging trials to showcase performance and innovation.
• Retail Collaboration: Partner with local specialty stores to align activations with retail objectives, driving foot traffic and fostering long-term purchasing behaviors.
• Brand Advocacy: Represent adidas at community events, promoting the brand authentically and building trust within the running community.
• Performance Tracking: Monitor the impact of activations on brand exposure, consumer consideration, and retail traffic, providing feedback to refine strategies.
  
  

WHAT YOU NEED TO SUCCEED:

• Deep understanding of the running community and a genuine enthusiasm for adidas and the sport.
• Strong attention to detail, extremely reliable and capable of troubleshooting to bring things to life.
• Past relevant, sports & lifestyle brand, event and community activation experience (minimum 5 -8 years).
• Excellent interpersonal and presentation skills, with the ability to inspire, engage and communicate with audiences.
• Ability to collaborate with cross-functional partners on both the brand and agency teams.
• A team-player mentality, motivated to seek out opportunities to collaborate with the running community.
• Self-sufficient and highly motivated, with an ability to work independently with minimal supervision.
• Ability to understand, track and be accountable to agency and adidas goals and objectives.
  
  

WHAT ELSE YOU NEED TO KNOW:

• In this position you will be an Archrival Agent, employed through the agency but representing adidas.
• You will be expected to work 40 hours a week with a shifting schedule, including evenings and weekends.
• There is no office for this position. When you're not in stores, you're in the car. When you're not in the car, you're in the stores, with some working from home time sprinkled in.
• You must have access to a reliable vehicle with the required insurance minimums (we'll reimburse you for certain work-related mileage).
  
  

Compensation

$86,500*

• Compensation is derived from sound market data, and is reviewed yearly to ensure fair, competitive wages are maintained. Compensation may be discussed with final candidates and determined based upon the market.
  
  

HUMAN-POWERED MARKETING AT ARCHRIVAL

Archrival powers Field Influence for adidas and some of the best companies in the world. We believe in the transformative power of putting the right people in the right place at the right moment. The people behind brands are what truly make them human, and thus create an authentic connection between company a consumer. This is Human-Powered Marketing.

DIVERSE REPRESENTATION

We are committed to fostering a place of belonging for underrepresented and marginalized communities. We are intentional of creating equal employment opportunities to all applicants and teammates in regard to race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, physical and mental disability, marital status, parental status, veteran status, or any other basis protected by law.