Marketing Manager

At Archtop Fiber, our mission is to be the true fiber of your community.

We believe in the power of local connectivity and dedication to bridging the digital divide in rural and suburban cities across the Hudson Valley and beyond. We have seen how larger cities often receive priority for broadband infrastructure upgrades, leaving smaller communities underserved.

Our commitment extends beyond providing reliable Internet and Phone services – We’re not just living and working in Kingston, NY we are fully committed to our awesome community. From our fantastic community programs to fueling economic growth with improved connectivity and an abundance of tech-driven jobs, we’re all about bringing fun and excitement to our neck of the woods!

Summary:

We are looking for a detail-oriented, results-driven direct marketing professional to join our #fastAF marketing team! This role will own our ‘cohorts’ and support the senior director of marketing in developing, implementing, tracking, analyzing and optimizing direct marketing programs to exceed sales and penetration goals.

What you’ll do:

• Develop and implement direct mail programs that exceed response and sales conversion targets and align with construction and launch build phases.
• Own our ‘cohorts’ by partnering closely with FP&A and direct sales to deploy coordinated and targeted programs that deliver on monthly penetration metrics.
• Optimize performance through continuous analysis and testing.
• Spearhead the development of upsell / cross-sell direct marketing campaigns.
• Become an expert in our markets, target audiences, competitors, fiber industry trends, and the latest and greatest technologies to inform digital marketing strategies.

What you’ll bring:

• Minimum of 5 years of hands-on experience in developing and executing direct marketing campaigns.

· Bachelor’s degree in marketing, business, or a related field.

• Strong communication skills (written and verbal).
• Strong attention to detail and ability to multi-task with ease.
• Subscription-based marketing experience, Telecom preferred.
• Proactivity and the ability to work autonomously.
• A hunger for results – you have experience testing, optimizing, and strategizing your way to exceed sales goals.
• Strong analytical skills and a comfort operating in a start-up environment – you see developing processes from scratch as an opportunity, not an obstacle.
• A positive attitude and collaborative approach.

What we offer:

· Competitive salary $91-115K

· Heavily subsidized medical, dental, and vision

· Holidays, PTO, and Flexible work schedules

· 401(k)

· Employee Assistance Program (EAP)

· Life insurance, short & long term disability insurance

· Employee Referral Program

· Employee discount programs

Archtop Fiber is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating a welcoming and inclusive environment for all.

Send resumes to Careers@archtopfiber.com

Job Type: Full-time

Pay: $91,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person

Salary : $91,000 - $115,000