What are the responsibilities and job description for the Analyst, Digital Marketing position at ArchWell Health?
ArchWell Health is a new, innovative healthcare provider devoted to improving the lives of our senior members. We deliver best-in-class care at comfortable, accessible neighborhood clinics where seniors can feel at home and become part of a vibrant, wellness-focused community. Our members experience greater continuity of care, as well as the comfort of knowing they will be treated with respect by people who genuinely care about them, their families, and their communities.
Job Summary:
ArchWell Health is seeking a Digital Marketing Analyst to support our high-growth business. The ideal candidate will have a deep understanding of digital advertising, SEO, CRO (Conversion Rate Optimization), and marketing automation. This role focuses on optimizing online campaigns, improving website performance, and driving conversions through various digital channels while leveraging tools such as HubSpot, Google Tag Manager, Google Search Console, and more.
Duties/ Responsibilities :
Job Summary:
ArchWell Health is seeking a Digital Marketing Analyst to support our high-growth business. The ideal candidate will have a deep understanding of digital advertising, SEO, CRO (Conversion Rate Optimization), and marketing automation. This role focuses on optimizing online campaigns, improving website performance, and driving conversions through various digital channels while leveraging tools such as HubSpot, Google Tag Manager, Google Search Console, and more.
Duties/ Responsibilities :
- Website c ontent m anagement o versee and manage website content, ensuring it is aligned with SEO strategies and marketing goals.
- Inbound Lead assign ment and management follow up.
- Develop, implement, and manage paid search campaigns (Google Ads, Bing Ads).
- Execute SEO strategies to increase organic visibility and website traffic. Perform ongoing keyword research, optimize on-page SEO .
- D e sign, execute, and analyze email marketing campaigns .
- A/B testing and analyze website data to optimize landing pages, user journeys, and site content for higher conversion rates.
- Utilize marketing automation platforms to streamline and enhance digital marketing efforts .
- Monitor and analyze digital marketing performance using tools like Google Analytics, Google Search Console, and Google Tag Manager.
- Generate reports on campaign performance, traffic analytics, and lead conversion rates. Provide actionable insights to optimize future marketing efforts.
- Expertise in paid search, SEO, and CRO.
- Proficiency in Google Ads, Google Analytics, Google Search Console, and Google Tag Manager.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, or similar tools).
- Experience in email marketing and lead nurturing.
- Solid understanding of website performance analysis, tracking, and measurement tools.
- Experience with Canva to assist with design and f ile creation as needed.
- Excellent communication, project management, and collaboration skills.
- Google Ads and/or SEO certifications.
- Working k nowledge of HTML, CSS, and JavaScript is a plus.
- Familiarity with UX/UI best practices and website user journey optimization.
- Bachelor’s degree in M arketing , Communications, Business, or a related field.
- 4-7 years of digital marketing experience, preferably at a healthcare organization or agency .
