What are the responsibilities and job description for the Director of Brand Communications position at Arcis Golf?
Club Location :
Arcis Golf - Corporate Office - Dallas, TX
Arcis Golf team members thrive on anticipating needs, forging connections, and elevating experiences for our team, members, and guests. We are an inclusive team of unique individuals who show up each day with a grateful spirit, humble heart, and a genuine respect for one another.
The Executive Director of Brand Communications will serve as a key strategic leader within the marketing organization, responsible for developing and executing comprehensive communication strategies that align with and enhance Arcis Golf's brand voice and messaging architecture across all platforms and audience segments. This role will oversee the creation and delivery of compelling narratives that drive growth, engagement, retention and loyalty across membership, private events, tournaments, subscription, pillar programming, acquisitions and transformations, and strategic marketing communications. This role is critical in enhancing the company's position as an industry leader in lifestyle and hospitality.
Key Responsibilities
- Strategic Leadership & Planning
- Develop and implement comprehensive communication strategies that support business objectives across all Arcis Golf, its properties, and programs
- Lead the creation and maintenance of brand voice, tone, and messaging guidelines ensuring consistency across all channels and touchpoints
- Create and oversee the execution of strategic communication plans for new initiatives, property acquisitions and transformations, and corporate announcements
- Drive innovation in communication approaches and channels to enhance engagement and effectiveness
- Establish and track KPIs for all communication initiatives, regularly reporting on performance and recommending optimizations
- Corporate Communications
- Direct all aspects of corporate communications, including pr / media, crisis and issues management, internal communications, and executive communications
- Develop and execute comprehensive PR strategies and compelling narratives aligned with corporate objectives, regional or club objectives and growth initiatives
- Creation and distribution of press releases, media advisories, corporate communications, and executive communications, including speeches, presentations and thought leadership
- Direct the development of presentation materials and / or talking points for executive leadership, business development, and stakeholder communications
- Establish, nurture, and manage relationships with key media outlets, industry influencers, and stakeholders
- Brand Communications Management
- Design and implement compelling messaging, strategies and frameworks for membership, private events, tournaments, subscription, ROI / capex and pillar marketing
- Create and maintain brand messaging and communication standards for all awareness, acquisition, engagement, retention and loyalty programs and initiatives
- In partnership with field, revops and creative services, guide the development of messaging in marketing communications, ensuring alignment with brand standards and business objectives
- Oversee creation of engaging messaging, narratives and articulation for multiple channels including digital platforms, mobile app, print materials, direct response communications, etc.
- Provide strategic guidance and support for the creation of club property-level marketing communication initiatives to ensure alignment and effectiveness
- Team Leadership & Collaboration
- Build and lead a high-performing team of communication professionals, including internal staff and external agency partners
- Collaborate with cross-functional teams including Operations, Sales, SMEs and Field / Senior Leadership to ensure aligned messaging and execution
- Work closely with legal and compliance teams to ensure all communications meet regulatory requirements
- Manage departmental budget and resources
Qualifications
Arcis Golf provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Arcis participates in E-Verify, the government program that certifies an employee's right to work for us in the U.S.
