What are the responsibilities and job description for the Associate Director, HCP Marketing position at Ardelyx?
Ardelyx is a publicly traded commercial biopharmaceutical company founded with a mission to discover, develop and commercialize innovative first-in-class medicines that meet significant unmet medical needs. Ardelyx has two commercial products approved in the United States, IBSRELA® (tenapanor) and XPHOZAH® (tenapanor). Ardelyx has agreements for the development and commercialization of tenapanor outside of the U.S. Kyowa Kirin commercializes PHOZEVEL® (tenapanor) for hyperphosphatemia in Japan. A New Drug Application for tenapanor for hyperphosphatemia has been submitted in China with Fosun Pharma. Knight Therapeutics commercializes IBSRELA in Canada.
- Lead for Peer-to-Peer Program Management (P2P programming, Content, Advisory Boards, Product Theaters, etc.)
- Manage all aspects of P2P programming including communications with field team, internal departments, vendors and attendees
- Collaborate with KOL lead on communications to speakers and contracting
- Organize and manage implementation of peer-to-peer and speaker bureau programs, and related training, ensuring compliance with company policies, standard procedures and business rules
- Implement metrics plans and optimization; manage quarterly business reviews of programs
- Own the peer-to-peer event data for reporting with agency
- Create marketing materials for the field teams/HQ to promote P2P programs
- Oversee and manage Rep portal for P2P programming
- Oversee agency that manages financial disbursements to speakers and vendors for programs
- Manage relationships with marketing agencies/partners
- Develop and maintain positive and collaborative working relationships with a broad range of internal stakeholders to ensure success of cross-functional initiatives and long-range plans
- Work closely with sales and sales leadership team to understand market challenges and provide/adapt strategies, tools, training, and messages to drive success
- Collaborate with marketing team on overall brand strategy and execution of tactics
- Bachelor’s degree in Marketing or related field (Advanced degree preferred) with 8 - 10 years of marketing experience in healthcare/pharma/biotech or equivalent
- P2P marketing and operational experience
- Demonstrated ability to think outside the box
- Excellent analytical and problem-solving skills
- Combination of strong strategic thinking with ability to execute tactical plans
- Ability to work well in fast-paced entrepreneurial environment with significant autonomy
- Strong communication and presentation skills to interface with cross-functional partners and senior management
- Ability to effectively and consistently execute multiple projects simultaneously
- Excellent interpersonal, collaboration, and leadership skills
- Proven track record for consistently meeting or exceeding goals and objectives
- Ability to travel as required to meet business needs (~30%)
- Hybrid corporate office and remote-based position, Boston area preferred
Salary : $182,000 - $222,000