What are the responsibilities and job description for the REMOTE - Web Marketing Manager position at Ardmore Home Design, Inc.?
About Ardmore Home Design
Ardmore Home Design (AHD) is a privately owned, founder-led company that values employees with strong skills to improve products and processes every day. We design, sell, and distribute luxury home decor globally to interior designers and boutique/luxury retailers.
Our family of wholesale brands includes:
- Made Goods: high-quality furniture made from unique materials
- Pigeon & Poodle: home and bath accessories
- Blue Pheasant: handcrafted tabletop products
- Burton James: benchmade upholstery
We are seeking a visionary Marketing Director to lead our marketing initiatives. The ideal candidate will excel in collaboration, adaptability, leadership, and strategic thinking, working closely with our internal teams, Sales Directors, and company Founders.
This role will oversee the development and execution of comprehensive marketing and communication strategies, ensuring effective representation of each wholesale brand's branding and image. Additionally, the Marketing Director will create an annual Marketing Plan, manage the Marketing budget, and guide the Marketing team to meet both current and future strategic objectives.
Main Responsibilities:
- Develop, implement, and oversee marketing strategies and campaigns to strengthen the company's market presence and drive revenue
- Work with the VP of Brand on overall creative vision, overseeing all creative projects including graphic design, photography, print, email, and content creation
- Align PR and social campaigns to amplify marketing strategies
- Create and manage a Marketing Calendar based on product launches, initiatives, or strategies set by Sales and company leadership
- Strategically create the annual Marketing Budget
- Measure the performance of marketing campaigns and e-blasts based on Key Performance Indicators (KPI's)
- Grow and develop the Marketing team by identifying key strengths & opportunities
- Guide the Marketing team on a daily basis, helping them to prioritize projects, problem-solve, and manage expectations
- Partner with company leadership and cross-functional teams to lead successful internal marketing, sales, or company-wide initiatives
- DIRECT outside creative agencies and freelancers when needed
Requirements:
- Minimum of 5 years' experience managing a Marketing Department
- BA in Marketing and Communications, Business Administration, or relevant field
- Excellent project management and organizational skills
- Combination of creative and strategic thinking with attention to detail
- Able to craft marketing concepts that are brand building, brand appropriate, executable, and distinctive
- Analytical and data-driven
- Familiar with luxury brand marketing and ideally home décor specifically
