What are the responsibilities and job description for the Marketing Content Manager position at Ardmore Home Design?
About the Company
Ardmore Home Design (AHD) is a privately owned, fast-paced, founder-led entrepreneurial company where we value people with strong skills to make our products and processes better every day.
We design, sell, and distribute luxury home décor globally to interior designers and boutique/luxury retailers. Our wholesale brands include Made Goods, Pigeon & Poodle, Blue Pheasant, and Burton James.
About the Role
We are seeking a dynamic, experienced Content Marketing Manager to lead and execute content strategies across product copy, email campaigns, and social media platforms.
This individual will work closely with product, design, and marketing teams to craft content that resonates with our target audience. The ideal candidate has 7-10 years of experience in product copy and content marketing.
Key Responsibilities:
• Lead the creation of high-quality product descriptions, feature highlights, and landing page content that communicates product value propositions and drives customer conversion.
• Craft clear and engaging copy for web content, print collateral, emails, social media, and additional platforms.
• Develop and implement email marketing strategies, including crafting engaging subject lines, copy, and calls to action to boost open rates, click-through rates, and overall campaign performance.
• Oversee social media content strategy and execution for various platforms ensuring content is aligned with brand voice and resonates with our audience.
• Develop a consistent social media content calendar, and track engagement metrics to measure success and adjust strategies as needed.
• Ensure all content adheres to brand guidelines and voice while being tailored to each platform's audience.
• Develop and refine the unique voice of each brand under the Ardmore Home Design umbrella.
• Create themes and overviews for seasonal product launches to drive engagement.
Qualifications:
• 7-10 years of experience in content marketing, with a proven track record in product copywriting, email marketing, and social media.
• Strong writing and editing skills, with an ability to create compelling content that engages and converts.
• Expertise in email marketing platforms, social media strategy, and copywriting best practices.
• Knowledge of email automation tools and social media management platforms.
• A Bachelor's degree in Marketing, Communications, Journalism, or a related field. Master's degree or additional certifications in content marketing are a plus.
