What are the responsibilities and job description for the Head of Digital Marketing position at Ardonagh Advisory?

Job Title : Head of Digital Marketing

Location : London / Hybrid (Typically 2 / 3 days in the office)

Type : Full time – Permanent (If you are a job share partnership, work reduced hours, or any other way of working flexibly, please do still get in touch)

At Ardonagh Specialty, we provide much more than just a workplace. We are dedicated to fostering skill development and knowledge within a team that is passionate about their work, values their Employees, and truly celebrates diversity.

Working at Ardonagh Specialty means you’ll be part of The Ardonagh Group. We are proud of our innovative environment offering many opportunities for growth across the wider group. Employees regularly move between our united teams, and we encourage you to make your role your own.

Our offices are lively and exciting places to be, but we understand that life needs flexibility and offer a genuinely flexible approach to working. If you are looking to join a thriving, energetic business with exciting plans, this role could be an ideal fit for you.

What we can offer :

We offer much more than just an inclusive culture with apprenticeships, study support, participation in our annual Spotlight Awards, Community Trust, Sports Teams, office socials, events and so much more. All of this with a supportive management team as well as working alongside some of the industry’s top talent.

You’ll have access to wellbeing programs, fantastic discounts across many big-name businesses including supermarkets, gym memberships, restaurants, and healthcare cash plans etc.

Further perks of working with us (Fixed benefits) :

Employer pension contribution of 10% (providing you, the Employee provides 5%).
Good work life balance - flexibility to suit you.
Competitive salary.
Life Assurance at X4 of your base salary.
Group Income Protection.
Generous Annual Leave entitlement.
Private Medical Insurance.
Group annual bonus scheme.

Manage Says :

As the Head of Digital Marketing, you will lead the development and execution of a comprehensive digital marketing strategy to drive brand awareness, support revenue generation, and enhance client engagement across Ardonagh Specialty, including Price Forbes, Price Forbes Re and Globe Underwriting. This role will establish in-house digital marketing capabilities, govern digital platforms, and optimise the use of technology and data to achieve measurable business outcomes.

You will work closely with the CMO, senior leadership, and cross-functional teams to position the business as an industry leader.

This is a unique opportunity to make a significant impact on the digital marketing strategy of a rapidly growing, global organisation. If you are a visionary leader with a passion for digital innovation, we encourage you to apply.

Key Responsibilities :

Strategic Leadership

Develop and implement a digital marketing strategy aligned with business objectives and growth targets.

Identify key digital trends and opportunities to enhance brand presence and client acquisition efforts.

Reduce reliance on external agencies by building in-house expertise for key digital marketing activities.

Define KPIs and optimise spend and resource allocation to maximise ROI.

Technology / Data Management & Optimisation

Oversee the company’s digital channels, including the website, social media platforms, email marketing, advertising and CRM.

Ensure consistency and quality across all digital touchpoints to maintain a strong and cohesive brand identity.

Leverage marketing automation tools and analytics platforms to optimise campaigns and drive data-informed decisions.

Implement processes to track and report on campaign performance, customer behaviour, and market trends.

Ensure the seamless integration of digital marketing tools with CRM and other business systems as well as managing relevant agency agreements / relationships.

Governance and Compliance

Establish and enforce policies for the use of email and social media platforms to mitigate risks and ensure compliance with industry regulations.

Monitor digital activities to protect the company’s reputation and protect sensitive information.

Qualifications and Experience

Essential :

Qualification in Digital Marketing, IDM or similar.

Proven track record of developing and executing successful digital marketing strategies in a B2B environment.

Strong understanding of digital marketing channels, tools, and trends, including SEO, SEM, social media, email marketing, and content marketing.

Experience with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics).

Exceptional project management and leadership skills.

Excellent communication and stakeholder management abilities.

Desirable :

Experience in the insurance or financial services sector.

Familiarity with compliance and regulatory considerations in digital marketing for a regulated industry.

Knowledge of global markets and multicultural marketing strategies.

Key Competencies

Strategic thinking with the ability to translate business goals into actionable digital marketing plans.

Analytical mindset to evaluate performance metrics and optimise marketing activity.

Strong leadership and team-building capabilities.

High level of creativity and innovation to stay ahead in a competitive landscape.

Exceptional problem-solving skills and attention to detail.

Think you don’t meet every requirement?

We are dedicated to creating a diverse, inclusive, and authentic workplace where everyone can thrive . If you’re excited about this role, but your experience doesn’t perfectly match what we are looking for, please apply anyway. You might just be the right fit for the job, or other opportunities we may have within the wider Group.

Interview Process :

At Ardonagh Specialty, we have a straightforward interview process to ensure the best fit for both you and the company :

Submit your application with your CV, emphasising your skills and experience related to the job.

Our Talent Acquisition team will then arrange a call where they can tell you more about the role and the team. We want to learn about your motivation and goals, what you can bring to Ardonagh Specialty, and answer any immediate questions.

If successful, you will generally be invited to engage in a 1-hour interview with the Hiring Manager and selected team members, via teams or in person. We will discuss our technologies, key skills, and team dynamics and provide further opportunity to ask any questions. This is your chance to voice your thoughts on the role and we will outline our expectations and ensure this role aligns with your ambitions for the future.

Depending on the role, you may be invited to attend a second stage interview with further members of the team.

If successful or unsuccessful, we always try and move quickly in presenting an offer or providing feedback.

We truly value the diversity of our teams and as a Group, we are committed to supporting and welcoming individuals from all backgrounds, as we appreciate every perspective is a significant part of our success. Should you require any reasonable adjustment throughout the recruitment process, please do not hesitate to let a member of the Talent team know.

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