What are the responsibilities and job description for the Product Marketing Associate position at Arena Technical Resources?
Job Details
Job Location: Tysons Corner, Virginia
Eligibility/Clearance: ship required. This position supports a
government contract
About Us:
Our client specializes in cutting-edge Digital Signal Processing (DSP)
and Radio Frequency (RF) technologies, delivering innovative solutions
to industries such as aerospace, defense, telecommunications, and
advanced wireless communications. Our products empower clients with
advanced capabilities in signal analysis, RF communications, and
high-performance systems.
We are seeking a motivated and detail-oriented Product Marketing
Associate to support our product marketing initiatives and help drive
the success of our RF and DSP product lines. This role is a unique
opportunity to work at the intersection of technology and marketing,
contributing to the growth of our industry-leading solutions.
Job Description:
The Product Marketing Associate will assist in the development and
execution of marketing strategies, product messaging, and go-to-market
initiatives for our RF and DSP solutions. You will collaborate with
engineering, sales, and marketing teams to craft compelling product
stories, support marketing campaigns, and drive customer engagement.
Responsibilities:
Product Marketing & Strategy
- Support the creation and execution of go-to-market (GTM) strategies
for new and existing RF and DSP products.
- Assist in developing product messaging, value propositions, and
positioning that align with customer needs and market trends.
- Conduct competitive analysis to identify industry trends, customer
insights, and market opportunities.
Content Development & Communication
- Create and manage product-focused content, including datasheets,
white papers, presentations, case studies, and website copy.
- Assist in crafting technical marketing collateral that translates
complex DSP and RF concepts into customer-friendly language.
- Collaborate with the marketing team to deliver email campaigns,
product launches, and webinars.
Sales Enablement
- Develop and maintain sales tools, including product guides, battle
cards, and FAQs, to support the sales team s efforts.
- Coordinate product training sessions for internal teams and external
partners.
- Gather and analyze customer feedback to inform product positioning
and future enhancements.
Market Research & Analytics
- Monitor and analyze market trends, competitor offerings, and
customer behavior to refine product strategies.
- Track key performance indicators (KPIs) for marketing campaigns and
product launches, reporting on effectiveness.
- Support pricing analysis and market segmentation for new product
initiatives.
Requirements:
Education:
- Bachelor s degree in Marketing, Business, Engineering, or a related
field (Master s degree a plus).
Experience:
- 1-3 years of experience in product marketing, technical marketing,
or market research, preferably in the RF, DSP, telecommunications,
or technology sectors.
- Familiarity with Digital Signal Processing (DSP) and Radio Frequency
(RF) products and applications.
Technical & Marketing Skills:
- Understanding of RF and DSP technology concepts and their market
applications.
- Strong writing and editing skills for technical and marketing
materials.
- Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)
and marketing automation tools (e.g., HubSpot, Marketo).
- Basic knowledge of SEO principles and digital marketing techniques.
Soft Skills:
- Strong attention to detail and organizational skills.
- Ability to translate complex technical concepts into clear,
compelling marketing messages.
- Collaborative mindset and ability to work across engineering, sales,
and marketing teams.
- Analytical thinking and problem-solving capabilities.
Preferred Qualifications:
- Experience with RF testing equipment, signal analysis software, or
technical writing.
- Familiarity with Adobe Creative Suite (e.g., InDesign, Illustrator)
for content creation.
- Understanding of government/defense markets and their unique
requirements (e.g., MIL-STD, FCC regulations).
Arena Technical Resources, LLC, (ATR) is an Equal Opportunity Employer
(EOE) who will provide equal employment opportunity to employees and
applicants for employment without regard to race, ethnicity, religion,
color, sex, pregnancy, national origin, age, veteran status, ancestry,
sexual orientation, gender identity or expression, marital status,
family structure, genetic information, or mental or physical disability.
