What are the responsibilities and job description for the Principal Data Analyst, Marketing Analytics position at Arena?
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.Principal Data Analyst, Marketing AnalyticsAs a Principal Data Analyst in Marketing Analytics, you'll analyze marketing campaigns from activity to revenue conversion. You will work with large datasets to develop models and algorithms that provide business solutions. Your expertise in predictive modeling, statistical analysis, and advanced analytics will help optimize campaigns and offer actionable insights. This role involves collaborating with global and regional stakeholders, using data to drive decisions in the fast-paced B2B software industry.Day-to-Day Responsibilities : Routinely perform analysis and insight into key metrics and provide recommendations for improving performance in critical campaign areas and throughout the marketing funnel.Lead the deployment and optimization of predictive models to improve omnichannel mix accuracy, campaign completeness, and predict personal behaviors in a complex marketing environment.Proactively work with all levels of marketing staff to understand and establish goals, determine required data sources and establish marketing benchmarks and metrics.Collaborate with cross-functional teams to execute model deployment and continuously improve model performance.Development and management of reports and dashboards that provide actionable metrics used to optimize and drive marketing decisions.Be the subject matter expert and provide recommendations of best practices related to PTC marketing initiatives.Provide ongoing training to marketing teams on the use of analytics dashboards and reporting tools.Be an advocate for data-driven everything, evangelize insights on what’s working and what’s not working to help drive incremental gains in pipeline and revenue.Preferred Experience : Minimum of 3 years in marketing analytics, with at least 1 year in marketing operations.A strong background in marketing, analytics or mathematics.Preferred Skills and Knowledge : Expertise in tools : Salesforce (SFDC), Eloqua, Qlik, Power BI, Google Analytics (GA4), Google Looker Studio, and BigQuery.Proficiency in SQL, Python, R (or other statistical tools), and experience with data lakes (i.e. Snowflake), ETL tools, and data management platforms.Advanced experience with predictive modeling, statistical analysis, multivariate testing, data standardization, and normalization.Experience with tactical modeling and statistical forecast adjustments to adapt to changing business landscapes.A deep understanding of complex systems and dependencies within marketing operations and the ability to deliver insights that improve overall marketing outcomes.Strong ability to connect disparate marketing touchpoints and data sources across channels to illustrate the full customer journey and its impact on the bottom line.Strong data evaluation skills with the ability to extract, interpret, and synthesize data from multiple sources, while focusing on actionable, high-level insights.Capable of leading discussions around marketing initiatives and analysis, with a focus on continuous improvement.At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here.
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