What are the responsibilities and job description for the Senior Marketing Specialist position at Arena?
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.Senior Demand Generation Specialist - Arena
Location :
Boston, MA office - Hybrid scheduleAs a Senior Marketing Specialist on our Demand Generation team, you will support our Arena product by assisting the continued growth of marketing sourced pipeline through tradeshows, events, and awareness campaigns for North America.Reporting to the Manager of Demand Generation for Arena, you will work with stakeholders across the marketing organization to bring innovative programs and campaigns to life. You will work closely with the Manager of Demand Generation on the research, planning, and execution of strategic marketing programs.As a key member of the Demand Generation team at Arena, a PTC business, you will report to the Manager of Demand Generation. In this role, you will collaborate with stakeholders across the marketing organization to develop and execute innovative programs and campaigns. Working closely with the Manager, you will contribute to research, planning, and strategic execution, while also partnering with Digital Marketing, Operations, and Content teams. Your efforts will focus on driving high-quality leads, building pipeline, and optimizing outcomes through analysis with Sales.Your Day-To-Day : Campaign Execution & Optimization :
Manage multiple campaigns concurrently, adjusting and conducting regular testing to optimize response and conversion rates.List Management & Segmentation :
Pull and segment lists from Salesforce, ensuring data accuracy and alignment with campaign objectives.Event & Digital Program Support :
Assist in the planning, execution, and reporting of both in-person events and digital marketing programs, including webinars, email, and paid campaigns. Research and recommend new digital marketing tactics to improve engagement.Data Analysis & Reporting :
Analyze campaign performance across channels and provide actionable insights to improve marketing strategies.Cross-Functional Collaboration :
Work closely with BDRs, Sales, and Operations to ensure accurate data flows and lead handoff processes, accurate data tracking, and alignment on campaign follow-ups. Support sales enablement by providing insights from digital campaigns to refine outreach strategies.What we’re looking for : 3 years of experience in demand generation or a similar roleStrong verbal and written communication skillsSelf-starter with a proactive attitude, eager to contribute.High attention to detail.Curiosity-driven mindset with a passion for exploring new and innovative marketing programs; experience in analysis and evaluation is a plus.Always-on testing mentality and adeptness in project management, ideally with experience in SFDC / Marketo.Hybrid role with one day per week in our Boston office.At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work.Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
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