What are the responsibilities and job description for the Social Media Specialist position at Argrow's House?
Job Overview
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic team. In this role, you will be responsible for developing and implementing effective social media strategies that enhance our brand presence and engage our audience. You will work closely with various departments to ensure that our social media content aligns with our overall marketing goals and resonates with our target demographic.
Duties
- Develop, implement, and manage social media strategies across various platforms to increase brand awareness and engagement.
- Create compelling content for social media channels, including text, images, and videos that align with our brand voice.
- Monitor social media trends, audience preferences, and competitor activities to inform content creation and strategy adjustments.
- Utilize tools such as Hootsuite for scheduling posts and analyzing performance metrics to optimize campaigns.
- Collaborate with the marketing team to ensure cohesive messaging across all digital platforms.
- Conduct research to identify new opportunities for growth in social media engagement and reach.
- Edit videos and graphics using Adobe software, including Adobe Illustrator, to create visually appealing content.
- Proofread all content before publication to maintain high standards of quality and accuracy in messaging.
Skills
- Strong knowledge of public relations principles and practices related to social media marketing.
- Proven experience in social media management across multiple platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
- Proficiency in digital marketing strategies that drive engagement and conversion.
- Familiarity with video editing software and techniques for creating engaging multimedia content.
- Excellent proofreading skills with a keen eye for detail in written communication.
- Ability to conduct thorough research to support content development and strategy formulation.
If you are passionate about social media and have the skills necessary to create impactful online experiences, we encourage you to apply for this exciting opportunity!
Job Type: Part-time
Work Location: In person
