What are the responsibilities and job description for the Senior Global Marketing Research Analyst position at Aristocrat Technologies?
The Senior Global Marketing Research Analyst will be responsible for conducting global market research, performing in-depth analysis, and providing data-driven recommendations to support smarter and more informed business decisions. This role will play a critical part in shaping Aristocrat's marketing and business strategy, collaborating closely with global teams across Marketing, Commercial Strategy, Studio, and Legal Teams. A strong understanding of customer surveys, segmentation, data analytics and marketing technology is required to succeed in this role.
What You'll Do
Design and execute research studies to assess consumer preferences, market trends, and analyze resultsIdentify key trends and insights that inform product development, marketing strategies, and consumer engagementPresent research findings to key stakeholders and provide data-driven recommendations for strategic decision makingLead the development of the global NPS projects, annual brand awareness studies, and consumer experience surveysConduct qualitative and quantitative research on international markets to assess market opportunities and build consumer personasWork closely with Marketing, Analytics, Product, and Sales team to ensure research insights align with business objectivesManage relationships with third party research agencies, ensuring they meet timelines, budgets, and quality standardsMonitor macroeconomic trends, emerging technologies, industry regulations that could impact business strategyWhat We're Looking For
BA / BS in Marketing, Business, Economics, Statistics or Social Sciences5 years of experience in market research, consumer insights, customer experience, or a related role4 years of experience with analytic techniques and statistical modelingExpertise in using Qualtrics or other comparable survey research toolsProven experience in designing and executing custom quantitative and qualitative research and interpreting resultsExpertise with Tableau, Power BI or other similar data visualization toolsFamiliarity with database tools and programming languages (e.g. SQL, Python, R) is a plusStrong communication skills, with the ability to present complex data to both technical and non-technical audiencesStrong project and vendor management skillsDemonstrate energy, drive, and resilience when faced with challengesPossesses high integrity and exceptional work ethicAble to work effectively in a highly complex matrix environment, and is an excellent team playerStrong interpersonal and relationship-building skillsWhy Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We're a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M / F / D / V
World Leader in Gaming EntertainmentRobust benefits packageGlobal career opportunitiesOur Values
All about the PlayerTalent UnleashedCollective BrillianceGood Business Good Citizen
The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and / or other gaming jurisdictions in which we operate.
Travel ExpectationsNone
Pay Range$87,483 - $162,468 per year
Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
Salary : $87,483 - $162,468
