What are the responsibilities and job description for the Digital Marketing Manager position at Arixa Capital?
Digital Marketing Manager
Los Angeles, CA 90024
About Arixa Capital
Arixa is seeking a Digital Marketing Manager to support the Company’s continued growth and development as one of the leading non-bank real estate lenders in the Western U.S.
Arixa is truly differentiated in our market. Arixa is both an investment manager and a lending platform, while our competition is almost exclusively lenders who do not manage their own funds. With our 17-year investment track record and over $5 billion in originated loans, Arixa has earned the trust of retail and institutional investors, as well as discretionary private lending funds.
We place organizational health at the top of our priority list. Using the framework in Patrick Lencioni’s book, The Advantage : Why Organizational Health Trumps Everything Else in Business , Arixa places organizational health at the center of our business model. This results in a playbook that incorporates input from every Arixa team member, ensuring that we remain aligned, and everyone knows what is most important – covering our mission, our values, and our top priorities each year.
More information on Arixa can be found at www.arixacapital.com
Job Description
We are looking for a creative and data-driven Digital Marketing Manager , who will be responsible for executing integrated digital campaigns to promote the brand and generate leads, in close collaboration with Marketing, Loan Origination, and Investor Relations. The role will contribute to Marketing Operations, with oversight of Salesforce’s Pardot, data cleansing / governance, and analytics / reporting. The candidate must have experience in real estate, financial services, or other regulated B2B services. The Digital Marketing Manager will report to the Vice President of Marketing.
Summary of Primary Responsibilities :
While not an all-inclusive list of responsibilities, the Digital Marketing Manager will be responsible for :
- Creating email campaigns to convert leads and expand relationships with existing clients.
- Maintaining and updating Arixa’s websites and other digital platforms.
- Developing social media strategy, with focus on LinkedIn.
- Planning SEO, paid media, and other advertising strategies.
- Reporting on the performance of all digital marketing platforms and campaigns.
- Executing A / B tests, conversion tests, and other experiments to optimize performance.
- Oversee marketing data cleansing / governance in coordination with Origination / Operations.
- Developing in-depth knowledge of the Firm’s products and services.
Special Projects
Works with other internal teams in handling special requirements or projects. Remains current with changing marketing best practices, particularly in financial services, real estate, and investing.
Requirements
Compensation
This position is exempt full time, with Salary Range : $80,000 - $125,000 plus discretionary bonus potential.
Benefits
Our Benefits include :
Salary : $80,000 - $125,000
