What are the responsibilities and job description for the Customer Lifecycle Data Consultant position at Arizona Public Service - APS?
As a Customer Lifecycle Marketing Data Consultant, you will play a pivotal role in creating a highly engaging and relevant direct customer communication experience through the application of complex data, technology and advanced data analytics.
Your primary focus will be:
- Lead a holistic direct marketing customer engagement and contact program. Performs tasks in the development and optimization of Marketing engagement and contact programs that ensures customer and business alignment, best practice integration and the advanced use of data and data models.
- Partner closely with business partners to solve the execution of complex direct customer journeys as well as the testing and optimization of those customer journeys
- Apply subject matter expertise of Marketing Communication tools (e.g. Microsoft Dynamics, Salesforce, Adobe) to customer and business challenges to extract maximum value from technology application
- Lead the capabilities roadmap for advancing our marketing communications tools and data by partnering with business and IT
- Lead the advanced data analytics roadmap and partner with Data Science Team on the use of data and data models to deliver highly targeted and engaging customer journeys
- Apply a strategic marketing data and test and learn mindset to drive effective and optimized direct customer journeys
Minimum Requirements
Customer Lifecycle Marketing Data Consultant
- BA/BS degree in marketing, statistics, or field with focus on data analytics plus eight (8) years of experience in marketing and data analytics.
- In lieu of degree, a total of twelve (12) years combined education and experience.
- Experience with predictive model build, test and validate process.
- Experience with developing dashboards with data visualization software (eg. Power BI, Tableau).
- Strong written and verbal communication skills with a proven ability to communicate effectively complex marketing data and direct marketing concepts to business partners
- Advanced knowledge of Microsoft Dynamics or similar customer communication application (e.g. Salesforce, Adobe).
Preferred Special Skills, Knowledge or Qualifications:
- Ideal candidate works well in a team environment and can communicate effectively across functions and levels.
- Experience in applying advanced analytics to complex customer engagement programs, is familiar with customer contact management tools (e.g. Microsoft Dynamics, Salesforce, Adobe), is knowledgeable regarding AB testing and results reporting and uses data and descriptive analytics to explain outcomes determine solutions.
