Arizona State University is hiring: Web Content Strategist in Tempe

Department Statement :

The W. P. Carey School of Business at Arizona State University is the largest business school in the United States with more than 23,000 students and 120,000 alumni worldwide. From our world-renowned faculty representing six continents to thousands of outstanding students who join us every year, the W. P. Carey School welcomes Inclusive Excellence and encourages global thinking. The W. P. Carey School is internationally recognized for its leadership in business education, groundbreaking research and innovation, and renowned faculty, making us one of the top-ranked business schools in the country.

W. P. Carey prides itself on being a place "where business is personal." Business is personal means that kindness, courtesy, and respect lead our actions. We care for each other and support one another. We're proud of that commitment, and look forward to it shaping your experience at W. P. Carey. Learn more at wpcarey.asu.edu.

All we do at ASU is guided and inspired by the University Charter, which reads :

ASU is a comprehensive public research university, measured not by whom it excludes, but by whom it includes and how they succeed; advancing research and discovery of public value; and assuming fundamental responsibility for the economic, social, cultural and overall health of the communities it serves.

The W. P. Carey School of Business continually strives to foster a welcoming and inclusive environment.

Job Profile :

Marketing Research and Analytics Specialist 2

Job Family :

Marketing Research and Analytics

Time Type : Full time

Max Pay - Depends on experience :

60,000.00 USD Annual

Job Description :

The Marketing and Communications department within the W. P. Carey School of Business is looking for a Web Content Strategist to coordinate and implement web and marketing content strategies. This position will ensure messaging and design consistency and compatibility with standards and branding and explore new opportunities for enhancing websites and digital marketing content, including landing pages and emails for student recruitment, program marketing, and alumni engagement. The selected candidate will leverage research and analytics tools to develop data-informed content recommendations for the department and college.

Salary Range : $54,738 - $60,000; to commensurate with education and experience

Essential Duties :

• Researches, creates, edits, and modifies web content in order to develop, implement, and enhance the marketing, public relations, and communication efforts of the department(s); reviews content for timeliness and archives information as appropriate
• Seeks fresh materials from appropriate sources; enhancing the look, usefulness, consistency, and content of the website
• Works collaboratively with departments to gather information and materials for presentation on the web. This includes news items and special events
• Reviews, edits, and monitors web content produced by various departments
• Monitors consistency of messages and coordinates content of all publications in conjunction with university and department guidelines
• Writes and edits web content so that it is effective and strategically consistent with our institutional messages
• Executes modifications or changes in graphic presentation within the established guidelines, working collaboratively with the digital team
• Monitors and verifies uniformity of information per specified branding goals
• Collaborates with designers and technical staff on how best to translate copy and graphics direction from other media to the website
• Maintains competitive analysis of both internal and external sites and advises on opportunities for further enhancement and development of web pages, including SEO and user experience (UX)
• Troubleshoots potential marketing and web content problems, including frequent proactive reviews of content; working collaboratively with the technical staff
• Coordinates and verifies prompt posting of website communications submitted by departmental staff
• Guides and trains internal users in organizing information for the web and how to write effective web content
• Assume or coordinate other duties, including managing projects, as assigned or directed
• Performs other duties as assigned

Desired Qualifications :

Working Environment :

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse (75%); required to stand for varying lengths of time and walk moderate distances to perform work (10%) Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (15%) Regular activities require ability to quickly change priorities which may include and / or are subject to resolution of conflicts. Evidence of effective communications skills. Regular use of standard office equipment including, but not limited to : computer workstation / laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer / technology peripherals.

ASU is a diverse enterprise with a wide variety of work and learning modes, locations and a commitment to sustainability, innovation and employee work-life balance. We are determined to maintain our position as an employer of choice in a competitive labor market.

Flexible work options

Minimum Qualifications :

Bachelor's degree and three (3) years of experience appropriate to the area of assignment / field; OR, Any equivalent combination of experience and / or training from which comparable knowledge, skills and abilities have been achieved.

Driving Requirement :

Driving is not required for this position.

Location : Campus : Tempe

Funding : No Federal Funding

Instructions to Apply

Current Employees and Students should apply directly within Workday using the Jobs Hub. Use this link and log in using SSO :

9925 / 9925$571.htmld

To be considered, your application must include all of the following attachments :

Note : Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month / year format (e.g., 6 / 88 to 8 / 94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE : GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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Apply before midnight Arizona time :

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement

A fingerprint check is not required for this position.

Salary : $54,738 - $60,000