Director, Marketing Research and Insights

Director, Marketing Research and Insights

The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.

The ASU Outreach Hub is dedicated to connecting more constituents in impactful ways using data-derived insights, integrated and collaborative approaches, and advanced outreach techniques in support of the ASU Public Enterprise.

The Director, Marketing Research and Insights at ASU Enterprise Partners (ASUEP) oversees the day-to-day operations of the market research function within the ASU Outreach Hub. This role acts as a strategic partner and collaborates with internal and external stakeholders.

What you'll do :

• Direct / lead efforts to continuously assess, improve, and evolve underlying market research methodologies.
• Lead the creation and selection of underlying data science models in partnership with the DAI data science team.
• Generate clear and actionable insights for executive audiences, backed by internal and industry research trends.
• Direct the activities and operations of the Market Research team to ensure achievement of established objectives and goals consistent with the mission of ASU Enterprise Partners (ASUEP) and Arizona State University (ASU).
• Direct, coordinate, consolidate, and review available constituent information from multiple sources to direct team to synthesize results - providing coherent insights that inform leadership strategies and initiatives.
• Design plans to deliver strategic recommendations that integrate multiple insight sources to influence data-driven decision-making for leadership.
• Work with functional experts to ensure research, data analysis, and reporting or model development activities will yield actionable results.
• Manage, direct, train, and advise a team to create market intelligence leveraging comprehensive research and varied market research methods delivering data-driven market insights to leadership.
• Conduct integrated research planning / prioritization across the organization; partner with various stakeholders to ensure coordination with Outreach Hub and ASU Brand team projects.
• Collect and analyze qualitative and quantitative data from multiple studies and sources to generate strategic and tactical insights, actionable recommendations, and rich stories about our constituents.
• Identify methods needed to inform business questions (e.g., data analysis, primary research, statistical modeling, secondary information) and leverage subject matter experts (internal or external) to execute specified projects.
• Translate research data into actionable insights and recommendations through reports and presentations.
• Provide ongoing updated insights to leadership team on a regular cadence regarding trends.
• Ensure market research uses consistent methodologies, including common intake and reporting templates.
• Build and maintain a comprehensive portfolio of research vendors and tools.
• Work with the Outreach Hub and ASU Brand teams to build a strategic and integrated view of the market relative to our brands and consumers.
• Provide training and share research findings to cross-functional partners to educate them on competitive intelligence.
• Collaborate with Outreach Hub and Brand team to explore the discovery of new sources of information, market trends, and technology that push the boundaries of how ASU uses data to understand consumers, enhance their experiences, predict their behavior, and anticipate their future needs.
• Foster teamwork and key relationships between other areas of the organization and internal and external customers to provide outstanding customer service.
• Hire, motivate, develop, and retain a high-performance team.
• Other duties as assigned.

What you'll need :

Relevant qualifications :

Preferred education and experience :

Benefits :

At ASU Enterprise Partners :

We serve.

We serve the faculty and staff of ASU to bring them resources so they can do all the great things that they do.

We innovate.

We’re always looking for new ideas, new solutions, new approaches, and new ways to address the challenges facing ASU.

We engage.

We engage our donors, philanthropists, investors, and partners, connecting them to ASU and helping them share their time, talent, and treasure.

We care.

When we serve, innovate, and engage, it shows that we care — about faculty, staff, donors, fellow employees, and other partners as we bring resources to ASU.

ASU Enterprise Partners and its subsidiaries is an equal opportunity employer that is firmly committed to promoting justice, equity, diversity, and inclusion within our organization and throughout our sphere of influence.

ASU Enterprise Partners is an Equal Opportunity Employer

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