Director of Sales Marketing

With ARK’s mission of “raising the bar on what relationships, reputation, and returns mean in hospitality” as the focus, the director of sales leads sales and marketing efforts. The director of sales also determines and meets sales quotas and goals, creates sales plans, analyze data, and work within a team in accordance with ARK Hospitality's vision, mission, and core values.

ESSENTIAL DUTIES AND RESPONSIBILITIES (and other duties as assigned)

• Meet or exceed set goals: activity, productivity (revenue consumption) and booking goals
• Initiate and follow up on all leads for the hotel in all market segments/territory through the brand, management company, and other third-party resources
• Maintain and participate in an active sales solicitation program to include direct sales calls in the local market. May be required to travel to location, transport materials and make presentations on short notice
• Monitor production of all top accounts and evaluate trends within your market
• Regularly contact existing accounts based on the tracing frequencies of the trace system in the sales automation system
• Be familiar with all OTA sales policies and selling techniques with an emphasis on maximizing Revenue per Available Room (RevPAR.)
• Have full working knowledge of sales automation system, including (but not limited to) generating reports, entering business, blocking space and building accounts
• Develop a full working knowledge of the operations of the hotel, including Breakfast, Marketplace, Guest Services and Housekeeping
• Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key amenities and benefits of the hotel and through site inspection of group booked rooms prior to arrival.
• Approach all encounters with guests and team members in a friendly, professional serviceoriented manner
• Participate as a team player with other key leaders and demonstrate hospitable behavior as a role model for all other team members
• Develop trackable sales leads and LNR Production
• Understand/Review hotel’s revenue forecasts, GOP, occupancy report and ADR Goals. ? Represents hotels professionally at Community Events.
• Respond to RFP’s in a timely, professional, and appropriate manner
• Work with Revenue Manager on quoting rates (Groups and LNR’s)

COMPETENCIES:

To perform the job successfully, an individual should demonstrate the following competencies:

• Ability to understand and execute and support customer service standards and brand standards.
• Ability to work collaboratively with hotel service team in providing exceptional customer service
• Superior guest and account relations skills
• Excellent telephone communication skills
• Strong overall sales skills and an ability to effectively negotiate and close business
• Excellent verbal and written communication skills
• Operational knowledge and/or appreciation of operational challenges
• Assertive at establishing new customer relationships
• Exhibits self–confidence, energy and enthusiasm
• Basic software knowledge (Microsoft Office, etc.)
• Valid driver’s license from the appropriate state
• Action Orientation to capitalize on opportunities to secure revenue and to resolve problems independently
• Drive for Results demonstrated in achievement of individual and property goals
• Time Management skills to utilize available time effectively and to attend to a broad range of activities
• Demonstrates Perseverance, pursuing objectives with energy, seldom giving up before finishing, especially in the face of resistance or setbacks, and focusing on priorities despite distractions

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE:

3 years of on property sales experience