Ad Operations Supervisor

ABOUT THIS ROLE

If you’re a self-starter with lots of enthusiasm for devising innovative and integrated media solutions, you get energized by the notion of critical thinking, conceptualizing, and brainstorming with others, you have an entrepreneurial spirit and want to be a part of an agency start-up that is experiencing accelerated growth… then you’ve come to the right place.

Our Ad Operations Supervisors are highly-capable media professionals, with a few well-crafted skills looking to expand their capabilities. Being in platform, and managing the technical aspects of day-to-day campaign management, excites them. They’re logistically savvy as they guide campaign setup and other media operation workflows, to ensure campaigns are setup for success, prior to launch.

In addition, they work well with other parts of the media equation and are interested in providing strategic insight to help assist our Media Managers in the development of media plans that they’ll be in-turn, helping to execute.

Key Responsibilities

• Manage the implementation, execution and optimization of digital advertising campaigns across multiple platforms, such as Google and Microsoft Ads. Experience in social channels such as Meta, LinkedIn, TikTok, Snapchat, as well as DSPs such as The Trade Desk, DV360, Viant, Basis, and more is a plus
• Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
• Search Execution: Implement comprehensive search strategies ranging from optimized keyword portfolios, designing and executing ad copy, general A/B testing (ad copy, match types, bid strategies, etc.), and leading campaign restructures
• Analytics & Operations Strategy: Provide high-end monitoring and reporting of media activity. Monitor KPIs (CPA, ROAS) on a daily basis. Work on standard and executive-level reporting and activity summaries
• Sales Activity Support: Interact on a day-to-day basis with the agency’s Media Operations team to ensure campaign optimization and success
• Support agency teams during operational and business reviews and acting as a critical team member for operational and technical discussions
• Campaign Monitoring: Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments
• Manage a team of ad operations specialists, associates, and managers
• Onboard new hires using agency and industry best practices
• Ongoing strategic media recommendations
• Comfort leading client-facing calls
• Host internal and external training

Requirements

• Must be located in DFW or willing to relocate
• 7 years of working experience in digital ad operations or technical account manager role within the digital advertising field
• Strong knowledge of keyword research, writing ad copy, best practices regarding campaign/ad group setup, and overall understanding of auction dynamics
• Previous experience and knowledge within the search landscape including PMAX and Google Shopping
• Outstanding analytical and project management skills
• Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential
• Ability to work effectively with internal team members and external clients and other agency partners
• Ability to create accurate projections based on data analysis
• Ability to multi-task and perform under pressure
• Proactive initiative — A team player who is accountable for delivering accurate, timely and insightful report, recommendations and POVs
• Bachelor’s degree, and a Master’s degree is a plus
• Supervisory experience
• Experience running multi-million dollar media investments

Position Status:

Salaried Exempt