What are the responsibilities and job description for the Growth Marketing Manager position at armada.ai?
Armada is an edge computing startup that provides computing infrastructure to remote areas where connectivity and cloud infrastructure is limited, as well as areas where data needs to be processed locally for real-time analytics and AI at the edge. We’re looking to bring on the most brilliant minds to help further our mission of bridging the digital divide with advanced technology infrastructure that can be rapidly deployed anywhere .
About the Role
Armada is seeking a Growth Marketing Manager to join our Growth organization, which drives top-of-funnel growth and engagement. This role is designed for a dynamic marketer who thrives on variety and can pivot between strategy and execution across content creation, events, social media, and executive communications. You’ll play a key role in crafting impactful marketing initiatives that attract, engage, and convert prospects while amplifying the strengths of Armada’s cutting-edge products and showcasing their business value.
Responsibilities
- Content Creation for Growth :
Develop and manage content that fuels top-of-funnel growth, including blog posts, press releases, landing pages, email campaigns, and more—with an emphasis on transparency and “going direct”. Maintain a consistent brand voice and messaging to engage target audiences effectively. Collaborate with the Growth team to optimize content for lead generation and engagement metrics.
Create and execute social media strategies that drive engagement and awareness. Manage content calendars, write posts, and engage with followers to grow Armada’s online presence. Monitor platform analytics to measure performance and continuously improve social campaigns.
Partner with the Growth team to prepare executives for speaking engagements, media appearances, and podcasts. Craft compelling narratives and talking points that align with Armada’s growth objectives.
Organize and execute webinars, trade shows, and conferences that attract and engage potential customers. Manage event logistics, including vendor coordination and attendee experience. Analyze event performance and report on ROI to refine future growth initiatives. Collaborate across the Growth organization on campaigns that drive awareness, pipeline, and customer engagement. Contribute to demand generation efforts, including campaign ideation, execution, and analysis. Adapt quickly to shifting priorities and provide support wherever needed to advance growth goals.
Qualifications
Preferred
You're a Great Fit if You're
Equal Opportunity Statement
At Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time.
For select roles, due to the nature of our clientele and the technologies involved, there may be specific nationality or citizenship indicated in the required qualifications section. These roles may involve access to sensitive information that is subject to export control regulations or other legal restrictions. In such cases, employment offers will be contingent upon your ability to comply with these requirements.
For U.S. Based candidates : To ensure fairness and transparency, the starting base salary range for this role for candidates in the U.S. is listed below, varying based on location experience, skills, and qualifications. In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request) .
For India-based candidates : We offer a competitive base salary along with equity options, providing an opportunity to share in the success and growth of Armada.
The pay range for this role is :
112,000-140,000 USD per year (United States)
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Salary : $112,000 - $140,000
