What are the responsibilities and job description for the Marketing Manager position at Arnold Machine?
Arnold Machine Inc., Tiffin, OH is a full-service designer and manufacturer of high quality, innovative automated equipment. Arnold Machine, Inc. is a team of experienced engineers and machine tradesmen that can design and build virtually any type of customized automated equipment. We are seeking an experienced Marketing Manager to join our team.
The Marketing Manager is responsible for developing and executing our marketing strategy to increase brand awareness, generate leads, and achieve sales targets to promote the long-term growth of the company. The marketing department will assist the HR department with marketing efforts to attract qualified candidates for all open positions. This position reports to the President while working closely with the Directors of Business Development, all project team leaders and the HR team. The Marketing Manager will manage the team and projects, ensuring tasks are completed on time and within budget. It is the manager’s responsibility to assist HR in growing the department. Managers are tasked to grow their departments from a physical standpoint and individual team member growth. Our goal is to help individuals grow from where they are to where they want to be.
Responsibilities
• Develop and implement a cohesive marketing plan to increase brand awareness and sales.
• Lead and manage the internal and external marketing team to execute campaigns effectively.
• Conduct market research to identify new opportunities and insights.
• Oversee social media marketing strategies and content marketing.
• Assist with the management of the company CRM system.
• Manage the company’s website and SEO efforts to optimize online presence.
• Coordinate with the sales team to develop strategies for lead generation and sales improvements.
• Plan and manage events, webinars, and trade shows to promote company products and must be willing to travel.
• Track effectiveness of marketing campaigns and report findings to the leadership team.
• Manage the marketing budget and ensure that all marketing activities are cost-effective.
• Work closely with product development teams to define marketing materials and product positioning.
• Stay up to date with the latest trends and technologies in marketing and manufacturing.
• Oversee Human Resource marketing efforts.
Requirements
• 5 years’ experience in a marketing role with proven success in developing marketing plans and campaigns. A bachelor's degree in marketing, communications, business, or related field is preferred.
• Metric driven with excellent analytical and strategic thinking skills that understands how marketing fits into the bigger picture and can prioritize projects based on the desired outcome.
• Proficient with ad platforms (Google Ads, Facebook Ads, LinkedIn Ads) and other marketing tools (HubSpot, Google Analytics, SEO tools).
• Self-starter that proactively identifies opportunities and acts on them, while having the ability to make decisions for day-to-day tasks, delegating tasks out to team members, etc.
• Ability to navigate through problems and issues as they arise.
• Desire to continuously learn, improve marketing skills, and mentor team members.
• Exceptional written, verbal, organizational and project management skills.
Benefits
• First Shift, Monday-Friday 8am-4pm
• Medical, Dental, Vision Insurance
• Health Savings Account
• Life Insurance
• Employee Assistance Program
• Voluntary Short-Term Disability
• Paid Holidays
• Profit Sharing
• Paid Vacation Days
• Clothing Allowance
• Paid Travel Vacation
• Wellness Program
• 401K program
• Educational Assistance
• YMCA discount
