Director of Retail Marketing

Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding itself on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry!

We're looking for a Retail Marketing Director to join our team!

We are seeking a dynamic, highly driven Retail Marketing Director to bridge the gap between our internal marketing department and the individual marketing teams of the premier malls where our stores are located. This role is vital in aligning in-store activations with digital strategy, ensuring brand consistency, and maximizing visibility both online and offline. The ideal candidate is a natural collaborator, strategic thinker, and hands-on executor who thrives in both boardrooms and retail floors.

Key Responsibilities

1. Mall & Retail Partner Collaboration

• Serve as the primary liaison with the marketing directors of all malls where we operate (20 locations).
• Collaborate to plan and execute in-mall activations, seasonal events, pop-ups, and partnership campaigns.
• Coordinate mall-level marketing initiatives, including:
• Billboard placements
• Digital signage
• Social media cross-promotion
• Website integrations on mall platforms
• Inclusion in mall newsletters, gift guides, and influencer programs

2. Integrated Marketing Strategy

• Partner with the internal marketing team to integrate physical retail strategies seamlessly with digital marketing campaigns.
• Ensure alignment between corporate branding and local in-store experiences.
• Track, analyze, and report on the effectiveness of omnichannel campaigns, adjusting tactics based on real-time data.

3. Location-Specific Market Research, Events & Execution

• Travel frequently to all retail locations to:
• Build strong relationships with store managers
• Work with internal teams to execute monthly events in all stores
• Conduct on-site audits and identify hyper-local marketing opportunities
• Analyze the surrounding environment (residential vs. commercial) to tailor campaigns per location
• Collaborate with local businesses and property managers for cross-promotions or community activations

4. Marketing ROI & Performance Reporting

• Maintain a clear calendar of activations, campaigns, and seasonal efforts.
• Evaluate campaign performance metrics by location.
• Create strategic recommendations based on foot traffic, sales data, demographic insights, and customer feedback.

What We’re Looking For

• 5 years of experience in retail marketing, with a strong focus on brick-and-mortar locations, experiential marketing, or mall-based retail.
• Proven ability to develop and execute in-store events, seasonal campaigns, and cross-promotional partnerships.
• Experience working with mall marketing teams and property managers to coordinate promotional activities.
• Deep understanding of how to align physical retail with digital strategy for a cohesive brand experience.
• Strong analytical mindset, with experience using data (foot traffic, sales performance, customer behavior) to drive decision-making.
• Willingness to travel frequently and work closely with local store teams.
• Exceptional collaboration, communication, and relationship-building skills.
• A hands-on, proactive mindset—able to balance strategic planning with on-the-ground execution.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree a plus).

Joining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:

• Health coverage, including dental and vision insurance
• Life insurance
• PTO
• 401K
• Employee discount on our products and services.
• Fun and exciting company events.

Our organization is an equal opportunity employer and does not discriminate against any candidate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.