What are the responsibilities and job description for the Head of Content position at Arrakis Finance?
Arrakis aims to disrupt the current market-making industry by providing the infrastructure to enable every project in the world that wants to launch a token to benefit from non-custodial, trust-less, and automated on-chain market-making strategies. We believe in a world where every organization, from a small startup to a large enterprise, will be tokenized and traded on-chain. For this world, Arrakis is building the tools to create the necessary liquidity to enable this token economy to rival and out-compete the traditional financial industry.
As the Head of Content, you will lead Arrakis's content strategy, campaigns, and content partnerships to establish Arrakis as the #1 onchain market marker. You will be the sole custodian of the Arrakis brand in the digital space, owning the brand narrative across diverse channels ultimately growing brand awareness, sentiment, and relevance among target audiences.
What you'll accomplish :
- Strategize and execute Arrakis' narrative and content-publishing plan to create a unique, powerful, and consistent brand voice that positions Arrakis as #1 market maker
- Create content both short and long-form that effectively communicates the value of our products increasing awareness, retail sentiment, and demand, working closely with engineers, the design team, and other stakeholders
- Continually analyze digital media metrics, competitors, and market narratives to identify growth strategies, leading a dynamic and responsive content plan.
- Identify and source the high impact content partnerships (KOLs, podcasts, media) that we can leverage to amplify our messaging, reach new audiences, and expand into new communities
- Lead partnership announcements and strategic public relations initiatives to amplify brand presence and cultivate positive media relationships
- Live and breathe crypto Twitter and Discord; always on top of the industry trends, the competitive landscape and customer needs to ensure our market narratives remain relevant and effective
Requirements
Our ideal candidate has :
This position carries significant leadership responsibilities, we seek a candidate capable of assuming ownership of the entire process, encompassing strategic planning through to external facing content creation and execution.
Benefits
Join an amazing team of industry veterans focused on revolutionizing web3 market making, collaborating with major projects like MakerDAO, Uniswap, Aave, Lido, operating fully remotely with members spanning Zug, Paris, New York, Berlin, and San Francisco supported by world-class investors including Uniswap Labs, Robot Ventures, Accel, Longhash, and more.
What we offer :
