Sr. Graphic Designer

Company Name

Overview

The Senior Graphic Designer is responsible for leading the design process from concept to completion, ensuring that all visual elements align with brand standards and project objectives. This role collaborates closely with the Creative Director to prioritize work, independently lead and manage projects with minimal oversight, and contribute to continuous improvements in creative processes. The Senior Graphic Designer designs engaging creative concepts across various platforms, including digital, print, and social media, and supports the team with project management tools and process optimization.

Responsibilities

Success Factors

Technical Expertise

• Demonstrates proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Utilizes project management tools like Asana and PageProof to streamline workflows.
• Stays up-to-date with industry trends, tools, and technologies to continually improve design processes.
• Applies knowledge of typography, color theory, and layout design principles.

Problem-Solving and Collaboration

• Identifies creative testing opportunities to enhance design effectiveness.
• Collaborates with cross-functional teams to deliver cohesive and impactful visual solutions.
• Leads and manages projects independently, providing clear direction and oversight to other team members.
• Presents concepts and feedback in a clear, actionable manner to internal stakeholders.

Continuous Learning

• Actively seeks new knowledge, skills, and techniques to improve processes and outputs.
• Shares expertise and mentors junior designers within the team.

Core Competencies

• Data and Metrics Capable: Uses data to inform decisions and continuously improve visual effectiveness.
• Critical Thinking: Evaluates design challenges, developing innovative solutions to meet business needs.
• Problem Solving: Resolves creative and technical challenges, ensuring optimal project outcomes.
• Self-Development/Continuous Learning: Keeps up with evolving design trends and technologies.
• Systems Thinker: Organizes workflows and manages resources efficiently to meet project goals.

Outcome/Measures for 2025

• Deliver a minimum of 10 high-impact design projects quarterly, aligned with marketing goals.
• Independently lead and manage key design projects, demonstrating ownership and accountability.
• Implement process improvements resulting in faster project turnaround times.
• Maintain 100% adherence to brand guidelines across all deliverables.
• Collaborate with marketing partners to enhance engagement metrics on visual content.
• Develop and execute at least two new creative testing strategies annually.
• Provide mentorship and skill development opportunities for junior designers.

Qualifications

• Bachelor's degree in Graphic Design, Visual Arts, or related field.
• 5 years of professional experience in graphic design, with a strong portfolio showcasing creative expertise.
• Proficiency in Adobe Creative Suite, Figma, and other design tools.
• Experience with video editing and motion graphics is a plus.
• Strong understanding of typography, color theory, and layout design.
• Excellent project management skills with the ability to handle multiple tasks simultaneously and lead projects independently.
• Exceptional communication and presentation skills.

ARS is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, ARS may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.