Job Description
Job Description
- This is a fully remote position. Please only apply to this position if you reside in one of the following US States where Ars X Machina (AXM) currently operates :
Alabama, Arizona, California, Colorado, Connecticut, Georgia, Illinois, Kansas, Massachusetts, Michigan, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Texas, Washington
Please note that we do not offer visa sponsorship for this position. Candidates must be legally authorized to work in the United States (specifically in the states we operate business) without requiring visa sponsorship. Employment is contingent upon successful completion of a background check. Thank you for your understanding.
SUMMARY :
The PAID SOCIAL SPECIALIST will help coordinate and execute new and ongoing paid Social Media campaigns and will report directly to the Social Media Supervisor. The person in this role will execute, manage, optimize and contribute to reporting on Paid Social campaigns across B2C and / or B2B clients. They will collaborate closely with media and analytics teams to ensure social media campaigns are executed and performing in alignment with client objectives and media strategies. This role is hands on keyboards and is client facing, as part of a larger client team.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Hands on keyboard execution of social campaigns across platforms, including set up and management of paid social media campaigns across all platforms as needed, including Facebook, Instagram, TikTok, Pinterest, LinkedIn, Snapchat, YouTube, Reddit and Quora.Ensure accuracy of campaign set up, targeting, and ensure that campaign budgets are spending / pacing appropriatelyBuild creative assets in platforms and share with client and / or creative agency for review as neededFamiliarity presenting recommendations or performance reports to internal and external teams with support from SupervisorWork closely with our in-house analytics team and Social Supervisor pull and provide platform reporting and campaign insights on an ongoing basisProactively provide optimization recommendations based on platform activityAttend weekly and monthly internal and client calls to review status items, media recommendations, performance and optimizationsPay very close attention to detail by evaluating all client initiatives and keep informed of new promotions, offers, changes to platform, etc.Keep abreast of knowledge around latest industry trends and expertise of platform best practices. Attends webinars, platform trainings, and in-person paid social industry events as able / applicable.Understanding of standard agency billing practices and expectationsUtilize social listening / sentiment tools to recommend enhancements to the overall media or social strategyParticipate in department work by supporting client / agency POVs, supplementing AXM Paid Social Best Practices documentation, and maintaining platform specific spec sheetsAssists in larger agency initiatives such as contributing to agency thought leadership pieces, writing case studies and participating in new business workParticipate in brainstorming sessions for assigned and unassigned clientsREQUIREMENTS
2-4 years of experience in a paid social media roleStrong knowledge of paid social media platformsAbility to activate and manage social media buys in multiple platformsAbility to work strategically and seamlessly across multiple clients and campaignsStrong oral and written communication skillsDemonstrate critical thinking and problem solving abilitiesAXM is a fully remote agency. The ability to be resourceful and seek solutions independently, as well as being a self-starter is critical to your success. This includes also knowing when and how to ask for help when neededAbility to work and collaborate with clients, internal teams, and agency partners, including media vendors and creative agenciesAbility to manage expectations and priorities and meet deadlines (time management)Acute attention to detailStrong experience working within Google Workspace & Tools and Microsoft SuiteKnowledge of Organic Social Media and Influencer Media experience a plusPassion for advertising and social mediaABOUT ARS X MACHINA (AXM) :
AXM (formerly Media Matters Worldwide) is a full-service media planning and buying agency headquartered in San Francisco, with remote employees throughout the US. We develop plans across all media—Digital, TV, Radio, Print, Outdoor, Social, Mobile, Email, Direct Mail, and Search. We handle all aspects of media, from beginning to end—research, planning, negotiating, insertion orders, billing, tracking, and optimization. We work with B2B and B2C campaigns—direct response and brand campaigns. We pride ourselves on our negotiation skills, leadership, relationships with our clients and vendors, efficiency (we move faster than big agencies), transparency and high level of client service.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.
