What are the responsibilities and job description for the Marketing and Outreach Specialist position at ARSA - Advanced Reconstructive Surgery Alliance?

Marketing & Outreach Specialist – for PRMA Plastic Surgery

Location : San Antonio, Texas

prma-enhance.com

About PRMA Plastic Surgery

PRMA Plastic Surgery is a leading breast-centric plastic and reconstructive surgery practice specializing in advanced breast reconstruction techniques. With a mission to restore confidence and improve the quality of life for breast cancer survivors and individuals seeking post-mastectomy reconstruction, PRMA is at the forefront of innovation in DIEP flap, microsurgical breast reconstruction, and other cutting-edge procedures.

As we continue to expand our impact, we are seeking a Marketing & Outreach Specialist to drive patient engagement, increase brand awareness, and build strong referral relationships within the San Antonio medical community. This role is ideal for a marketing professional who is passionate about women’s health, breast cancer awareness, and helping patients navigate their breast reconstruction journey.

Position Summary

The Marketing & Outreach Specialist will serve as the primary connection between PRMA Plastic Surgery, corporate leadership, and external marketing agencies. This individual will lead content creation efforts, oversee digital and traditional marketing strategies, and act as a practice ambassador, developing referral relationships with breast surgeons, oncologists, radiologists, and women’s health providers in the San Antonio area.

Key Responsibilities

Marketing & Content Creation

Develop and execute engaging photo, video, blog, and website content that educates and inspires patients considering breast reconstruction surgery.
Manage PRMA’s social media platforms, website updates, and digital marketing initiatives to increase engagement and patient outreach.
Collaborate with corporate marketing teams and external agencies to align PRMA’s brand with broader corporate strategies.
Oversee the creation of patient education materials, print and digital collateral, email campaigns, and physician referral resources.

Practice & Corporate Liaison

Act as PRMA’s marketing representative, ensuring seamless communication between the practice and corporate leadership.

Work with advertising, PR, and digital marketing teams to enhance PRMA’s visibility and patient engagement.

Provide regular reporting on marketing performance, referral trends, and opportunities for patient growth.

Referral & Community Outreach

Develop and strengthen relationships with breast surgeons, oncologists, radiologists, and other key referring providers to increase patient referrals.

Plan and conduct lunch-and-learns, networking meetings, and community events to educate referring providers on PRMA’s expertise in breast reconstruction.

Represent PRMA at breast cancer awareness events, patient support groups, and medical conferences to expand community engagement.

Track and analyze referral data to identify trends and new opportunities for partnership development.

Qualifications & Skills

Bachelor’s degree in Marketing, Communications, Business, or a related field.

3-5 years of experience in healthcare marketing, business development, or related fields, preferably within plastic and reconstructive surgery, oncology, or women’s health.

Strong content creation skills, including video production, photography, and copywriting.

Experience managing social media, websites, and digital marketing campaigns.

Ability to cultivate and maintain strong professional relationships with referring providers and community partners.

Excellent communication and presentation skills with a strong ability to engage diverse audiences.

Self-motivated, organized, and able to work independently and collaboratively.

Ability to travel locally as needed for referral-building and outreach efforts.

Why Join PRMA?

Be part of a mission-driven practice dedicated to improving the lives of breast cancer survivors through expert breast reconstruction surgery.

Play a pivotal role in shaping and executing marketing strategies that make a real difference for patients.

Enjoy a dynamic role that blends creative marketing, relationship-building, and business development.

Competitive compensation, benefits, and opportunities for professional growth.

If you are passionate about healthcare marketing and want to make a meaningful impact in the breast reconstruction community, we encourage you to apply!

Job Type : Full-time

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