What are the responsibilities and job description for the Social Media Strategist position at Arsenal Business Growth?
Social Media Strategist
The Social Media Strategist is responsible for developing and executing social media marketing strategies to increase brand awareness, engagement, and audience growth. This role requires expertise in content creation, audience engagement, and social media advertising to enhance digital presence.
Duties and Responsibilities
- Develop and implement social media marketing strategies aligned with business goals.
- Create, schedule, and manage engaging content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Monitor social media trends, engagement metrics, and audience insights to optimize performance.
- Collaborate with designers and content creators to produce visuals, videos, and promotional content.
- Engage with followers, respond to comments/messages, and manage community interactions.
- Plan and execute paid social media campaigns, optimizing for engagement and conversions.
- Track and analyze social media performance using tools like Meta Business Suite, Hootsuite, or Sprout Social.
- Stay updated with social media algorithms, trends, and best practices.
Qualifications and Skills
- Proven experience managing social media accounts for brands or businesses.
- Strong understanding of content strategy, social media trends, and engagement tactics.
- Proficiency in social media management tools such as Loomly or similar tools.
- Experience with graphic design and video editing tools (Canva, Adobe Suite, etc.).
- Knowledge of social media advertising, audience targeting, and analytics.
- Excellent writing and storytelling skills for crafting engaging posts.
- Strong analytical skills to track performance and adjust strategies.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: Hybrid remote in Saint Albans, MO 63073
