Director of Marketing and Communications

Art Academy of Cincinnati Director of Marketing and Communications

POSITION: Director of Marketing & Communications

SUPERVISOR: Executive Director of Enrollment and Retention

DEPARTMENT: Marketing

JOB SUMMARY:
The Art Academy of Cincinnati (AAC) is currently seeking a Director of Marketing & Communications to oversee the college s brand identity, reach and impact targeting multiple audiences across a range of communication platforms. The Director of Marketing & Communications will work closely with senior management to maintain and grow the institution s brand and student population. This role will also be responsible for managing all marketing campaigns to support and influence public opinion and awareness through successful public relations, including short-term and long-term planning, budgeting, and media relations.

Essential duties include:

1. Lead the planning, development, coordination and implementation of marketing strategies and activities for the college as it relates to the departments of Admissions, Development, Office of Engagement, and Academics
2. Serve as executive leader in the administration of the Marketing Department
3. Oversee the development management of the marketing budget
4. Direct the collection of data and utilization of market research, marketing impact reports, and identify threats in the marketplace
5. Create yearly marketing, advertising, and communications strategies

1. Develop monthly/quarterly reports and presentations to report ROI for marketing initiatives to share with leadership and the board

1. Develop competitive audit of all direct competitors and best-in-class colleges offering art and design
2. Develop, manage and execute goal-oriented marketing campaigns

1. Develop media relations, public relations, and crisis management strategies
2. Identify cost-effective marketing channels outside of current scope
3. Oversee the storage of all public facing marketing materials for accreditation purposes
4. Work with 3rd party vendors (web, print, advertising, media relations)
5. Create effective copy as needed
6. Oversee creative and content strategy
7. Oversee brand standards

Minimum Qualifications:

1. Bachelor s Degree preferably in marketing, communications, or marketing-related field
2. Minimum of three years marketing experience
3. Minimum of three years of managerial experience
4. Demonstrated ability to meet deadlines and balance competing priorities
5. Expertise in digital marketing strategies
6. Experience in the Google products suite (Ads, Analytics, DataStudio, Search Console GoogleMyBusiness, Tag Manager)
7. Strong time management and attention to detail
8. Willingness to collaborate
9. Effective communication skills
10. Understanding of state and federal laws as it relates to recruiting
11. Commitment to Diversity, Equity and Inclusion

Desired Qualifications:

1. Experience in higher education marketing
2. Experience with email campaign platforms, social media advertising, reputation monitoring, website management
3. Knowledge of search SEO and SEM best practices
4. Experience creating a marketing strategy, implementing marketing campaigns and measuring success/impact
5. Experience with Microsoft project management software
6. Effective communication skills
7. Understanding of state and federal laws as it relates to recruiting