What are the responsibilities and job description for the SEO Specialist Job at Art of Dental Marketing in Overland Park position at Art of Dental Marketing?
Job Description
Job Description
SUMMARY
Develops, implements and optimizes the performance of digital marketing campaigns and websites. Establishes direction and motivates team members while encouraging improvement and innovation.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following; other duties may be assigned.
- Manages, develops and executes comprehensive website strategies, both short and long range to meet the objectives of the organization.
- Evaluates and recommends new on and off-site opportunities in optimization.
- Maintains up to date knowledge of “white hat” tactics and an awareness of how to avoid “black hat” tactics to maximize effectiveness of SEO efforts.
- Perform keyword research and competitor analysis.
- Implement on-page SEO including content optimization, meta-data optimization and site architecture.
- Utilize available tools and platforms to build online presence by gaining trust and authority with search engines.
- Conduct monthly client reporting.
- Implements strategic online marketing campaigns to achieve corporate objectives for products and services.
- Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization and its clients.
- Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
- Planning advertising and promotional activities involving online and electronic media.
- Evaluates and recommends distribution channel development programs.
- Stays current with digital marketing industry, Social Media trends and competition.
DUTIES AND TASKS
Company Description
Powered by
Midwestern work ethic.
We aren't focused on being the biggest dental marketing agency. We want to be the BEST!"
The Art of Dental Marketing began as a small,
dental-focused agency in Kansas City. Our founders were tired of seeing dentists suffer through the frustration of paying way too much money for mediocre and mundane marketing.
We are a group of dental marketing experts that understand it takes more than a cold, boring, template website, stock photography, and a mediocre SEO strategy to help practices grow.
It's all about building relationships with your audience and setting your brand on unique, state-of-the-art solutions that out pace and out perform your competition.
We build successful practices around our core elements of practice growth success... speed, story, search,
reputation, and repetition.
Company Description
Powered by Midwestern work ethic. "We aren't focused on being the biggest dental marketing agency. We want to be the BEST!" The Art of Dental Marketing began as a small, dental-focused agency in Kansas City. Our founders were tired of seeing dentists suffer through the frustration of paying way too much money for mediocre and mundane marketing. We are a group of dental marketing experts that understand it takes more than a cold, boring, template website, stock photography, and a mediocre SEO strategy to help practices grow. It's all about building relationships with your audience and setting your brand on unique, state-of-the-art solutions that out pace and out perform your competition. We build successful practices around our core elements of practice growth success... speed, story, search, reputation, and repetition.
