Demo

Marketing Manager

Artech LLC
Mc Lean, VA Full Time
POSTED ON 1/27/2025
AVAILABLE BEFORE 4/10/2025

Project Overview - Strategy behind this role is to supplement team for ending discover integration. Some of the folks will move to do discover work.

They have their own marketing cloud. They need folks to handle routine work, while internal employees will focus on a new project called "Discover." The work involves various marketing and project management tasks across different teams such as Bank Site Strategy Team (Bank’s website) , E-commerce Marketing Team(website and mobile platforms), Integrated Planning Team(marketing campaigns and operation) and MarTech and Data Team(marketing technology and audience data). Ease apex is the In app platform for Capital one.

Ease Apex channel strategy team - build, execution & campaign management including analysis.  This supports the work before, during and after a campaign is launched.   They will also partner in marketing and across Enterprise teams to support campaigns.

Email channel strategy, team - execution & campaign management including analysis. This supports the work before, during and after a campaign is launched. They will also collaborate across marketing, brand, and the integration team.  This would include premarketing launch materials as well as the subsequent post conversation marketing initiatives""

Build strategy across marketing teams for the Bank Site with all non-incentive campaigns

Project plan, timeline, well-managed documentation, delivery coordination & execution of 2-3 campaigns (Network Change Announcement, Post-Activation Engagement, Spend Incentive). Scope undefined for Product Integration but will subsequently support product integration execution once strategy created and after debit conversion is complete.

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