Influencer and Creator Marketing Manager

Artisan Council is a boutique digital marketing agency empowering progressive brands in the constantly evolving social and digital landscape. Our team believes in the power of stans and fans and aims to build brand loyalty through community involvement and engagement. AC believes that having an informed community of diverse voices is the key to making an impact in today’s ever-changing world of social media and content. AC’s team members are passionate about diversity, community, content, culture, innovation, and trying things first! We’re looking for people who share our passion, for people who live and breathe beauty, have exceptional research, communication, and creative thinking skills, take an empathetic approach to everything they do, and enjoy helping others succeed.

Artisan Council is seeking a hardworking, creative, and analytical Influencer & Creator Marketing Manager, to devise strategic influencer campaigns that drive measurable results for Artisan Council’s impressive client roster. You will bring constant innovation and forward thinking to the table, be goal and client KPI driven, and be a team player, and live, sleep, and breathe everything social media trends (especially TikTok) and pop culture. You will be outgoing, extremely personable, and should have an existing network of creative, interesting, and diverse influencers.

Reporting to the Senior Manager of Influencer and Creator Marketing, you will be an integral part of a dynamic team in a role that touches on various aspects of marketing: strategy, creative briefs, analysis, as well as relationship and account management. In this role, you will develop and execute marketing initiatives, create/oversee campaign timelines, create and manage budgets, and help ensure overall client satisfaction.

This role will be remote, however as the successful candidate, if you are based in New York City, you will have access to the Artisan Council office, located in downtown NYC.

Equal Opportunity

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Our mission is to create a happy, safe, considerate, and inspiring work environment for all.

What will you be responsible for?

• You will oversee the ongoing strategic development, execution, management, and measurement of influencer and creator marketing campaigns for several clients.
• You will drive all influencer and creator marketing campaigns to efficiently drive e-commerce sales, from strategy and planning to execution.
• You will own, and handle regular and consistent communications with existing and new influencers and creators to the Artisan Council network.
• You will negotiate and set appropriate budgets.
• You will develop relationships with individuals and brands, including hosting digital and in-person meetups and other relationship-building events.
• You will pitch outgoing opportunities to brands based on talent needs.
• You will keep informed of industry trends, events, and deals.
• You will consistently explore opportunities to develop existing clients and participate in new program pitches and presentations.
• You will execute new & exploratory use cases for Artisan Council (i.e. product collabs, live-streaming campaigns, podcasts, etc.), with the strategic guidance of the Senior Manager.
• You will provide insight and research new talent.
• You will liaise with key members of the marketing team to create strategic marketing calendars.
• You will transform influencer campaign data into actionable insights, and provide accurate interpretation and consistent reporting of data on campaign/promotion results to share with the leadership team.
• You will provide valuable insights and reporting for monthly and campaign reports, and present them.
• You will present results and actionable insights to clients, and successfully take action on those insights.
• You will create strategic campaign proposal decks.
• You will source and build rosters, along with drafting briefs. 
• You will give feedback to creators and manage deliverables. 
• You will manage client requests and prioritize with business needs; conduct ad hoc analysis as needed.
• You will propose large-scale deals, and negotiate influencer fees and complex partnership contracts.
• You will liaise with clients and attend off-site meetings.
• You will contribute to the #ACGivesBack program - once a year, you will be asked to train selected non-profits in your area of expertise, utilizing your skills for the better. 
• You will contribute to Artisan Council’s Social Channels, by leading the [function e.g. strategy, content calendar] for one quarter of the year, as well as contributing key campaign information from your client work throughout the year, to highlight your work on our socials.

What kind of skills should you have?

Please note carefully. Applicants without this experience will not be considered.

• Exceptional understanding of consumer online behavior, trends, and market analysis.
• Working knowledge of Google Docs, Google Sheets, the Office Suite and Adobe Suite.
• Experience with a range of Content Management Systems, and the ability to learn new systems.
• Excellent analytical and quantitative skills, with a very strong understanding of web analytics, marketing analytics & ROI.
• Excellent written, verbal, and visual communication skills
• Values are critical, team effort, and commitment to excellence.
• Extensive familiarity with social media (including TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat, and Twitter) and online content, and evidence of a developed social media/web presence.
• Experience with third-party tools for influencer and creator sourcing and performance marketing. 
• Excellent analytical skills, and experience with Google Analytics and email marketing analytical tools.
• Knowledge of and passion for technology, media, cultural & content trends; values and contributes to team brainstorms & conversation.
• Self-starter, possesses the ability to act and operate efficiently and independently to accomplish objectives.
• Outgoing, personable, and ability to work on the fly.
• Optimum time management skills with attention to detail, especially under pressure or time-sensitive deadlines.
• Willing to work nontraditional hours, independently, and remotely, and go above & beyond where necessary.
• Understanding of overall commercial business practices, trading terms, and conditions.

Benefits:

• Health, Dental, and Vision Insurance
• 401K and 401K matching
• Unlimited PTO (after first 6 months)
• Hybrid and flexible work environment
• Commuter Benefits
• Additional Training
• Annual Company Retreat
• Summer Fridays all year long