Senior Director of Marketing & Communications

ArtWorks is an equal opportunity employer and is strongly committed to building and retaining a diverse team. We believe in creating an inclusive workplace which harnesses each voice to collectively advance ArtWorks’ mission. We encourage applications from people of color, persons with disabilities, LGBTQ individuals and other marginalized applicants.

Job Title: Senior Director of Marketing & Communications

Salary Range: $75,000 - $90,000

Job Type: Full time, Exempt 

Location: ArtWorks Administrative Office, 2429 Gilbert Avenue, Cincinnati, OH 45206

Reports to: CEO & Artistic Director

Start date: ASAP

 Job Description 

ArtWorks seeks a Senior Director of Marketing Communications to lead the strategy, planning and execution of marketing and communications to advance the organization’s mission to create community-based public art that provides career opportunities for artists of all ages.  

This is an exciting opportunity to impact an amazing organization and support its growth, building on its strategic plan. This role is a key leader in the organization with an important external presence to community. This role is a member of the executive leadership team and works closely with peers, the CEO and the board of directors. This role is responsible for the development and implementation of marketing and communications strategies and public relations activities, both external and internal. The role will coordinate the marketing and communication efforts with other functions of the organization and ensure they support the goals of the department and organization. Each year this organization produces dozens of public art and community projects and hires hundreds of artists. This role will determine which stories are shared and how to celebrate and uplift the amazing impact for artists as well as the community-based outcomes. 

Brand strategy and website redesign will be signature projects this candidate leads. The organization will have an exciting groundbreaking event in 2025 to celebrate its move into a new home in Walnut Hills and the Hannan ArtPark across the street. 

This individual will be the primary organization spokesperson with tactical ownership of the marketing and communication plan. They will be responsible for writing and editing high-quality and compelling communications that effectively reach diverse communities while supporting the brand identity of the organization.

A willingness and desire to work with young artists and alumni for creative content is essential. A full-time Marketing & Communications Specialist reports directly to this role. Additional contractors are hired as needed to support in areas of photography, graphic design, etc. The ideal candidate will be resourceful, proactive, and collaborative. 

Requirements

  Key Responsibilities: 

· Plan and develop key messaging and storytelling priorities annually, seasonally and monthly 

· Develop and implement institutional and program-specific marketing and communication plans and campaigns in support of annual programming and fundraising priorities

· Create, edit and oversee creation of messaging and content in support of key branding strategies across ArtWorks’ website, email, e-newsletter channels and social media

· Lead ArtWorks earned media campaigns including proactive local PR efforts and media strategy to tell our story via press relations and other communications platforms

· Collaborate with other organizational functions to ensure all information shared externally is correct and published in a timely manner

· Maintain calendar to ensure advance promotion of ArtWorks and audience development, representation and participation across key community events

· Track audience across social media, earned media and public event participation. 

· Lead brand standard development and trainings so that brand standards are upheld across all publications 

· Ensure communications are culturally competent and reach diverse audiences.

· Oversee the development, design, distribution, and maintenance of high-quality print and electronic collateral including, but not limited to annual report, brochures, presentations, photography, videos and newsletters.

· Develop, implement, and evaluate an annual marketing and communications plan that includes social media, print and digital content, and email marketing, set smart goals to share with leadership and to measure departmental progress.

· Manage a department staff of one and outside creative vendors as necessary to support creative projects and design related to brand, website, merchandise development and more 

Qualifications and experiences:

· Commitment to ArtWorks’ mission, values and culture 

· Preference is master’s in marketing, communications, public relations, or journalism or may consider equivalent job experience

· Minimum 8 years’ experience in the field strongly preferred 

· Demonstrated track-record of successful planning and execution of multiple large impact projects

· Proven ability to build strong media presence and grow brand awareness

· Experience managing employees and contractors a must

· Nonprofit/arts marketing experience preferred but not required

· Must be willing to work outside of normal business hours when needed

Skills and abilities: 

· Builds effective relationships through formal and informal networks, internally and externally

· Collaborates by building internal and community partnerships with shared objectives

· Champions diversity that recognizes the value of different perspectives and cultures

· Embraces changes by adapting approach and demeanor to match the shifting demands of different situations

· Is resourceful in securing and deploying resources effectively and efficiently

· Plans and aligns work to meet commitments aligned with organizational goals

· Communicates effectively in a variety of communication modes – groups, 1-1 and virtual

· Excellent organizational, problem-solving and decision-making skills

· Excellent writing and editing skills and ability to develop message tracks and key talking points for others

· Demonstrates strong public speaking skills and ability to coach others on public speaking 

· Proficiency with Sprout Social, Constant Contact, Adobe, MS Word, Excel, PowerPoint, and information management systems

· Adhere to ethical behavior and business practices

Apply with cover letter, resume and references