What are the responsibilities and job description for the Performance Creative Designer position at AS Beauty Group?
AS Beauty is one of the fastest-growing cosmetic companies in the market today. We are a family-run business based in New York, NY, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty’s portfolio includes renowned brands Laura Geller Beauty, Bliss, Cover FX, Julep Beauty, and Mally Beauty. We are continually developing products that are innovative, effective, and ensure that our customers feel beautiful inside and out.
The Performance Designer will be instrumental in creating high-impact performance assets across social platforms. This individual will execute creative work for a wide range of briefs (from UGC to branded assets) and implement ongoing improvements to optimize the customer journey and drive measurable results.
The ideal candidate will have a deep understanding of performance metrics and KPIs, with the ability to combine creative expertise and analytics to drive results. They will focus on performance optimization through targeted KPIs, prioritizing a mobile-first, user-centric, and emotionally resonant approach. This role is perfect for a proactive, innovative thinker who thrives in fast-paced environments and adapts to evolving priorities while staying current with industry trends. The Performance Designer will report directly to the Senior Director of Creative Performance.
Salary Range: $70,000-$85,000 Per Year
Responsibilites
- Ad Creative Development: Craft platform-specific ad creatives (static, video, carousel) for Meta, Google, and other channels, continuously optimizing designs based on performance feedback and A/B testing
- Data-Driven Design: Knowledge performance metrics, user insights, and innovative techniques to refine designs, focusing on measurable outcomes such as conversion rates, engagement, and average order value
- Cross-Functional Collaboration: Work closely with growth, marketing teams, and leadership to ensure cohesive, functional, and goal-aligned creative assets across all campaigns
- User-Centric Focus: Design intuitive, emotionally appealing content that aligns with the customer journey, ensuring a seamless and engaging experience across touchpoints
Qualifications
- Bachelor's degree in Graphic Design, Visual Arts, Digital Media, Marketing, or a related field preferred
- 5-7 years of experience with Graphic/Web Design in an eCommerce Marketing or agency Environment
- Experience in and/or Knowledge of the Beauty Industry is a plus
- Deep understanding of ad formats and guidelines for Meta (e.g., Stories, Reels, Feed Ads), Pinterest, Google, and others
- Proficiency in design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator,
- After Effects, XD), Sketch, or similar UI/UX design tools
- Experience with Microsoft Office (Word & Excel) and Google Workspace (Gmail, Docs, Sheets)
- Experience with Asana or other project management softwares
- Understanding of layout, typography, color theory, and branding
- Fluent in English, spoken and written
- Excellent comprehension and communication skills
- Must be able to work in a fast-paced environment and work on multiple projects concurrently
- The best candidate for this position enjoys being busy and collaborating
If you are a passionate and experienced Performance Designer with a knack for crafting high-impact e-commerce experiences and a commitment to driving results, we invite you to join AS Beauty in shaping the future of our growing brands. This is your opportunity to make a lasting impact by designing innovative, data-driven solutions that elevate our online presence and customer engagement.
Salary : $70,000 - $85,000
