What are the responsibilities and job description for the Product Marketer position at ASA?
ASA Financial is an early-stage financial technology company that provides cutting-edge solutions to Fintechs, FI’s, and their consumers. We are looking for a motivated individual who can navigate problems independently and learn new skills quickly. ASA will rely on this person to craft a full-fledged marketing plan and champion its implementation while being willing and able to make adjustments along the way. The marketing of ASA, its solutions, and its partners is not a copy-and-paste marketing role. We have a complex marketing problem and require an experienced professional with at least 5-10 years of experience in marketing apps (financial apps are a bonus) to help us navigate towards a long-term branding solution. The marketing professional will be expected to prepare and present ideas and deliverables regularly, often reflected in the performance of their current live campaign activities.
- Reimagine ASA's brand persona and create messaging that reflects its brand values in tandem with its technology.
- Contribute to lead-generating activities, such as implementing a new website, social media posts, email campaigns, and sales enablement.
- Prepare and implement a full-scale marketing plan for ASA’s technologies across its four product channels: financial institutions, fintech, influencers, and direct consumers.
- Collaborate with team members across the sales and executive roles to execute marketing campaigns and brainstorm new ideas.
- Gather and analyze data from industry trends, competitive brands, and your marketing initiatives to consistently refine the organization’s marketing strategy.
- Measure and report the performance of all marketing initiatives to the executive team and assess their effectiveness against our company-wide priorities.
- 5-10 years of experience in marketing, brand management, and/or advertisement.
- Hands-on experience creating and implementing marketing campaigns for early-stage companies.
- Proven success in a fast-paced environment, working individually and as a team member.
- Proficiency in communication and presentation skills, with direct knowledge of tools related to those tasks (Figma, Jira, etc.)
- Strong attention to detail and performance metrics.
- Marketing experience with organizations within the financial industry.
- Campaign ideation and execution for early-stage companies.
- Bachelor’s degree (or equivalent) in marketing, business, or related field.
- Professional certification (ex: Professional Certified Marketer)
- Experience in content development and website design
- Experience with relevant markets and trends
- Established media contacts
