What are the responsibilities and job description for the Field Marketing Manager position at Asana?
Qualifications
7 years of field marketing experience, ideally for enterprise audiences
Deep event planning and management knowledge with proven track record of successfully executing multifaceted events (both small and large scale)
Ability to manage and scale a portfolio of multiple campaigns simultaneously, while balancing tight timelines
Ability to build strong working relationships, lead cross-functional teams and drive buy-in from sales and marketing leadership
Experience working with executives, high-profile speakers, and customers
Self-starter with high autonomy, strong project management skills, and ability to adapt to change
Knowledge of events (i.e. tech conferences) in the high-tech B2B / SaaS industry
Working knowledge of Salesforce, marketing automation platforms, and other marketing technology tools
Responsibilities
As the Field Marketing Manager, you will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to create and accelerate the sales pipeline
Reporting to the AMER Field Marketing Lead, you’ll have the opportunity to work closely with regional sales leaders to align the marketing strategy to sales goals and recommend a plan that includes a mix of activities (digital campaigns, experiential events, executive roundtables, ABM, etc)
The ideal candidate will be highly adaptable, have a deep understanding of sales, make data-driven decisions, and focus on industry imperatives to further customize our marketing programs
Develop and own the field marketing program for North America across owned and sponsored events
Produce events from concept through completion, including planning, budgeting, managing stakeholders and vendors, execution, and reporting
Identify opportunities and innovative ways to engage our target audiences through sponsored industry events, trade shows, conferences, etc
Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, Customer Advocacy, and more
Partner closely with revenue leaders, field sales reps, and SDRs on pre-show and post-show strategies to maximize pipeline generation
Establish and refine repeatable processes, templates, and best practices for regional events
Own the tracking and reporting of program results, while closely monitoring event KPIs, lead flow, pipeline creation, and ROI
Benefits
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
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