What are the responsibilities and job description for the Social Media Marketing Manager B2B position at Asar Digital?
About the Role :
We are seeking a highly skilled and data-driven Social Media Marketing Manager to lead our B2B social media efforts in the SAP solutions space. This role is ideal for a creative marketer with a strong analytical mindset, and experienced in crafting strategies that drive engagement, brand awareness, and lead generation in a professional services environment.
The Social Media Marketing Manager will work closely with cross-functional teams to align social media strategies with our business objectives and ensure consistency in brand messaging. This is a hybrid role, with on-site work required in Lisle, IL, and remote flexibility on Wednesdays.
Key Responsibilities :
- Develop and execute a comprehensive B2B social media strategy tailored to the SAP ecosystem, targeting key decision-makers and stakeholders.
- Manage and optimize all social media channels, including LinkedIn, Twitter, and YouTube, ensuring content aligns with brand and marketing goals.
- Create, schedule, and monitor engaging content (e.g., posts, videos, and articles) to drive traffic, increase brand awareness, and generate leads.
- Leverage data analytics tools to track campaign performance, audience engagement, and ROI; provide regular reports with actionable insights.
- Collaborate with internal teams (e.g., product, sales, and marketing) to align social media campaigns with broader marketing initiatives.
- Stay informed about industry trends, emerging platforms, and competitors to maintain a competitive edge.
- Manage social media advertising campaigns, including budgeting, targeting, and A / B testing.
- Cultivate relationships with industry influencers and partners to amplify content reach.
- Monitor and respond to audience engagement in a professional and timely manner.
Qualifications :
5 years of experience in social media marketing, with a focus on B2B environments.
Strong understanding of B2B marketing principles and buyer personas.
Work Environment :
Why Join Us?
How to Apply :
If you are passionate about social media marketing and have the skills to thrive in a data-focused, B2B environment, we want to hear from you! Please submit your resume and a portfolio of your recent work (if available).
Salary : $65,000
