What are the responsibilities and job description for the Senior Director, Marketing & Communications position at ASCAP?
Job Description
Job Description
About ASCAP
The American Society of Composers, Authors and Publishers (ASCAP) is a membership association of more than one million songwriters, composers and music publishers, and represents some of the world’s most talented music creators. Founded and governed by songwriters, composers and publishers, it is the only performing rights organization in the U.S. that operates on a not-for-profit basis. ASCAP licenses a repertory of over 20 million musical works to hundreds of thousands of businesses that use music, including streaming services, cable television, radio and satellite radio and brick and mortar businesses such as retail stores, hotels, clubs, restaurants and bars. ASCAP collects the licensing fees; identifies, matches and processes trillions of performances every year; and returns nearly 90 cents of every dollar back to its members as royalties. The ASCAP blanket license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. ASCAP puts music creators first, advocating for their rights and the value of music on Capitol Hill, driving innovation that moves the industry forward, building community and providing the resources and support that creators need to succeed in their careers. Learn more and stay in touch at www.ascap.com, on X and Instagram @ASCAP and on Facebook.
Los Angeles-based, in-person. No relocation assistance.
Job Description :
The Senior Director of Marketing & Communications is an integrated marketing role that will drive ASCAP’s efforts to align social media, digital marketing, PR, events, membership engagement, and sponsorships. This role is responsible for developing and executing integrated marketing campaigns aimed at increasing membership growth, retention, and brand affinity among ASCAP members and throughout the industry. It will involve close collaboration with cross-functional teams, including editorial, social media, PR, communications, events, and membership to deliver impactful initiatives that position ASCAP as the leading performing rights organization for music creators.
- Develop marketing and membership strategies that leverage multi-channel platforms (social media, content, PR, and digital) to drive engagement, awareness and growth.
- Lead integrated campaigns that highlight member stories, event promotion, and community-building initiatives aligned with our membership goals.
- Collaborate closely with the marketing & communications team to strategically position ASCAP’s executives as thought leaders in the music industry.
- Support development of partnership and sponsorship opportunities to foster new marketing and membership events and strengthen ASCAP’s brand beyond the membership community.
- Work closely with event teams and partners to create marketing plans that maximize visibility and engagement for ASCAP’s panels, workshops, and networking events.
- Oversee analytic reviews to assess campaign performance, tracking engagement rates, member growth, and retention.
- Report quarterly to senior leadership on campaign insights and optimization strategies.
Qualifications and Requirements :
LA-based. No relocations.
Occasional travel for in-person meetings may be required.
Please be aware that ASCAP is not a nut-free or other allergen-free workplace.
Compensation / Benefits :
Besides providing a unique and dynamic work environment, there are a few other reasons you should consider ASCAP in your career planning. We also offer generous benefit options that are comprehensive and provide the flexibility that most employees want and need. These health care and financial plan options include the following :
ASCAP is an equal opportunity employer. All ASCAP employment decisions are made on the basis of individual qualifications and performance and not on the basis of race, national origin, ethnicity, sex, age, marital status, sexual orientation or preference, gender identity, genetic information, disability, handicap, color, creed, religion, veteran status, or any characteristic protected by applicable federal, state or local laws.
The anticipated base salary range for this position is $110,000 to $125,000 and will be determined on an individualized basis depending on several factors that are unique to each candidate including geographic location (due to differences in the cost of labor), skills, education and prior relevant experience.
Salary : $110,000 - $125,000
