What are the responsibilities and job description for the Lifecycle Marketing Manager position at Ascend Learning Career Opportunities?
We Impact Lives Through Purpose-Driven Work in A People First Culture
Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.
Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.
We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.
The Ascend Learning Healthcare Segment leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.
WHAT YOU'LL DO
As the Marketing Lifecycle Manager, you will manage the lifecycle marketing communications for Nursing and Health professions brands to drive growth in channel performance and impact revenue. You will work collaboratively with product marketing and design team members to develop content, strategize and review cross-channel campaigns.
HOW YOU’LL SPEND YOUR TIME
- Develop and execute comprehensive lifecycle marketing strategies to acquire, nurture and retain customers throughout their learning journey leveraging email marketing, SMS or in platform notifications.
- Develop deep understanding of email database segmentation and existing workflows to ensure cohesiveness of communication strategy.
- Execute on email marketing calendar ensuring to ensure email campaigns drive results. Own all aspects of email campaigns, including copy development and design, form and landing page creation, segmentation, deployment, and reporting.
- Leverage AI tools to drive both performance and efficiency of email content
- Develop testing plans to rigorously A/B test all aspects of communication performance including audience messaging, calls-to-action, timing
- Report on lifecycle campaign performance, identify trends between campaigns, and present recommendations based on insights
- Maintain close relationships with Product Marketing teams ensuring an understanding of their goals, personas, audiences, and key messaging to provide optimal support
- Keep abreast of industry best practices and trends, and provide recommendation for testing
WHERE YOU’LL WORK
This position will work hybrid out of our Burlington, MA or Leawood, KS office. Remote candidates will be considered.
WHAT YOU'LL NEED
- Bachelor’s degree, preferably in Marketing, Business or Communications
- 2 years of email marketing experience for both B2B and B2C
- Strong proficiency in email marketing programs, preferably HubSpot
- Ability to thrive while working collaboratively or independently
- Ability to succeed in a fast-paced environment, prioritize projects, and handle multiple tasks simultaneously
- Understanding of customer lifecycle stages and how to move prospective customers through each stage of the funnel
- Proven ability to analyze data and translate customer insights into successful marketing programs
- Ability to persuade, negotiate, and work cross-functionally
BENEFITS
- Flexible and generous paid time off
- Competitive medical, dental, vision and life insurance
- 401(k) employer matching program
- Parental leave
- Wellness resources
- Charitable matching program
- Hybrid work
- On-site workout facilities (Leawood, Gilbert, Burlington)
- Community outreach groups
- Tuition reimbursement
Fostering A Sense of Belonging
We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.
About Ascend Learning
As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.
Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.
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