What are the responsibilities and job description for the SENIOR DIRECTOR, BRAND LEAD MARKETING - JOB ID : SDBL position at Ascendis Pharma?
Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in United States, Denmark, and Europe. Today, we're advancing programs in Endocrinology Rare Disease and Oncology.
Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues.
Guided by our core values of Patients, Science, and Passion, we use our TransCon® drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.
Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills.
Position Summary
The Senior Director, Marketing is responsible for leading the development of US strategic and tactical marketing and launch plans for Growth Disorders to help ensure that Ascendis optimizes value for the patients and providers we serve.
We are looking for a brand lead who demonstrates marketing excellence in brand strategy, understanding of the marketplace, and an ability to integrate deep patient and caregiver insights into impactful initiatives. This role will lead the US planning for the a new product launch and will work closely with cross-functional partners. She / he will also need to demonstrate strong leadership, collaboration, and the ability to set a vision and lead through change.
The Senior Director reports to the US Head of Marketing. The expectation is in-office three days a week at Ascendis's Princeton, NJ location to collaborate with team members and colleagues.
Key Responsibilities
- Implement initiatives that maintain a detailed understanding of key patient and provider needs in achondroplasia with a long-range approach to brand planning
- Effectively partner with all key stakeholders in the US and globally to ensure successful design and execution of brand plans and disease education.
- Lead strategic development, execution, and implementation of promotional materials and programs - both branded and unbranded.
- Cultivate and appropriately leverage strong external relationships such as thought leaders, key customers, and patient advocacy organizations within the achondroplasia and skeletal dysplasia communities
- Closely monitor competitive activities and develop and implement strategies to proactively overcome competitive threats
- Establish key commercial objectives and utilize KPIs to drive decision-making and measure success of marketing initiatives
- Develop and maintain strong relationships with Medical, Regulatory, and Legal to coordinate commercial strategy
- Manage P&L and work closely with stakeholders to ensure alignment around business- planning processes and timelines
- Effectively lead in an environment of strict compliance to all appropriate company and regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
- Successful people management experience leading teams
- Set a positive example for others including demonstrating the Ascendis Pharma values
Requirements
A note to recruiters :
We do not allow external search party solicitation. Presentation of candidates without written permission from the Ascendis Pharma Inc Human Resources team (specifically from : Talent Acquisition Partner or Human Resources Director) is not allowed. If this occurs your ownership of these candidates will not be acknowledged.
Benefits
