What are the responsibilities and job description for the Marketing Strategist position at Ascendo Resources?
A dynamic Fintech startup is seeking a results-driven Marketing Strategist to spearhead growth initiatives. This role is perfect for someone who thrives in fast-paced environments, loves working with data, and wants to play a crucial role in scaling customer acquisition efforts.
What You’ll Be Doing:
- Designing and executing growth strategies across channels like paid social, search, email, and referrals.
- Managing and optimizing paid media campaigns, collaborating with external agencies to ensure strong ROI.
- Running A/B tests and experiments to refine marketing tactics.
- Analyzing KPIs to uncover trends and actionable insights.
- Developing customer personas and segmentation strategies to improve targeting.
- Working closely with content teams to align messaging and campaigns.
- Monitoring competitor strategies and market trends to find new growth opportunities.
- Reporting marketing performance and insights to leadership.
What You’ll Bring:
- 2 years experience in growth marketing or marketing analytics (Fintech, Tech, or high-growth brands preferred).
- Proven success in driving customer acquisition.
- Strong analytical skills; comfortable using tools like Google Analytics, Mixpanel, or Amplitude.
- Expertise in paid media (Google Ads, Meta Ads, LinkedIn Ads).
- Excellent communication and presentation abilities.
- Independent, collaborative, and adaptable mindset.
- Degree in Marketing, Business, or a related field.
Ascendo is a certified minority owned staffing firm, and we welcome and celebrate diversity.
Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or any other characteristic protected by federal, state or local law.
