What are the responsibilities and job description for the Marketing Specialist position at Ascensus?
Section 1: Position Summary
The Marketing Specialist position is responsible for supporting the creation, execution, and tracking of marketing programs, initiatives, and tactics to reach and impact target audiences. The position is responsible for delivering sales enablement, communication and marketing initiatives that assist with business growth, client retention, relationship, and brand building. The Marketing Specialist contributes to excellent customer service and teamwork by collaborating and interacting with internal team members and external shareholders as needed.
Section 2: Job Functions, Essential Duties and Responsibilities
- Assist in marketing planning and develop needed marketing initiatives to drive departmental, line of business, and corporate goals.
- Develop and help design tailored, impactful content, materials, and email campaigns for key audiences that support business KPIs.
- Assist with developing and publishing website and social media content.
- Help coordinate, support, and participate (as needed) in industry and company events.
- Evaluate and summarize marketing effectiveness across all channels and make recommendations for changes or enhancements.
- Support and reinforce company brand standards in all internal and external communications and materials.
- Serve on cross-functional teams and work independently.
- Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
- Our I-Client service philosophy and our Core Values of People Matter, Quality First and Integrity Always® should be visible in your actions on a day-to-day basis showing your support of our organizational culture.
Supervision
- N/A
Section 3: Experience, Skills, Knowledge Requirements
- Bachelor’s degree in business or related field.
- A minimum of two years of marketing or communications experience.
- Ability to write and communicate effectively and professionally across multiple mediums, including digital, social, and print.
- Excellent presentation, communication, critical thinking, project management and organization skills.
- Ability to perform duties with accuracy, strong attention to detail, and meet deadlines consistently.
- Self-motivated team player who is comfortable working in a collaborative, fast-paced environment.
- Strong knowledge of MS Office products including Word, Excel, and PowerPoint.
- Understanding of financial services industry preferred.
- Prior work experience in marketing, communications, or sales in a fast-paced business environment preferred.
- Prior work experience supporting or developing brand and sales enablement initiatives preferred.
- Prior exposure to client relationship management and marketing automation software preferred (e.g., Pardot, Salesforce Marketing Cloud, Microsoft Dynamics).
For all virtual remote positions, in order to ensure associates can effectively perform their job duties with no distractions, we require an uninterrupted virtual workspace and there is also an expectation of family care being in place during business hours. Additionally, there is an internet work speed requirement of 25 Mbps or better for individual use. If more than one person is utilizing the same internet connection in the same household or building, then a stronger connection is required. If you are unsure of your internet speed, please check with your service provider. Note: For call center roles specifically, it is a requirement to either hardwire your equipment directly to the internet router or ensure your workstation is in close proximity to the router. Please ensure that you are able to meet these expectations before applying.
We are proud to be an Equal Opportunity Employer
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