What are the responsibilities and job description for the Paid Ads Specialist position at Ascent Digital?
Location: Durango, CO
Job Type: Full-Time
Ascent Digital is a results-driven digital marketing agency dedicated to helping businesses grow through data-driven strategies, compelling creative, and innovative advertising solutions. We specialize in paid media, social media marketing, branding, and lead generation, working with a variety of clients across industries.
We’re looking for a Paid Ads Specialist to join our team—someone who thrives in the fast-paced digital landscape, has a deep understanding of paid media, and is passionate about driving measurable results.
The Ads Specialist will be responsible for building, managing, and optimizing paid media campaigns across Google Ads (PPC), Meta (Facebook & Instagram), and other digital advertising platforms. This role requires a strong analytical mindset, strategic thinking, and hands-on experience in media buying, ad placement, and performance optimization.
- Campaign Strategy & Execution: Develop, launch, and manage PPC and Meta ad campaigns to achieve client goals, including lead generation, e-commerce sales, and brand awareness.
- Media Buying & Budget Allocation: Strategically allocate budgets, adjust bids, and optimize placements to maximize return on ad spend (ROAS).
- Audience Targeting & Testing: Build and refine audience segments, conduct A/B testing, and analyze performance to enhance ad effectiveness.
- Optimization & Performance Tracking: Monitor key performance indicators (KPIs) and continuously optimize campaigns for click-through rates (CTR), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
- Ad Creative & Copy Collaboration: Work closely with the creative team to develop compelling ad copy, visuals, and video assets that align with campaign objectives.
- Landing Page & Conversion Rate Optimization: Provide recommendations for landing page improvements to enhance ad performance.
- Reporting & Insights: Generate and present weekly and monthly reports with actionable insights, detailing campaign performance and optimization strategies.
- Industry & Platform Updates: Stay up to date with industry trends, algorithm changes, and new ad formats to ensure Ascent Digital stays ahead of the competition.
- 3 years of experience managing PPC (Google Ads, YouTube Ads) and paid social campaigns (Meta Ads, LinkedIn, etc.).
- Proven track record of successful media buying and campaign optimization.
- Strong knowledge of Google Ads, Facebook Ads Manager, and analytics tools.
- Experience with keyword research, audience targeting, and conversion tracking.
- Understanding of UTM parameters, pixels, and tracking setup for performance measurement.
- Ability to analyze data, generate insights, and make data-driven decisions.
- Experience working with e-commerce, lead generation, and local business campaigns is a plus.
- Google Ads and/or Meta Blueprint certifications are a bonus.
- Opportunity to work with a dynamic and fast-growing agency.
- Collaborative and creative work environment.
- Competitive salary ranging $75,000-$85,000 annually depending on experience.
- Professional development opportunities and access to industry certifications.
- Flexible work arrangements (hybrid work options available).
If you’re passionate about paid media, thrive in a data-driven environment, and want to help businesses scale through strategic advertising, we’d love to hear from you!
Don’t apply here: Send your resume and a 2 minute video on why we should hire you to brittany@ascentdigitalagency.com and use subject line “Paid Ads Specialist Application- (full name)
Salary : $75,000 - $85,000