What are the responsibilities and job description for the Regional Director of Sales position at Ascent Hospitality?
ESSENTIAL FUNCTIONS
Other duties may be assigned.)
- Develop sales goals and strategies and ensure alignment with the brand business strategy of each hotel.
- Execute the sales strategy and ensure individual booking goals are met for both self and staff.
- Coach leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
- Ensure the development of a strategic account plan for the demand generators in the market.
- Ensure focus is on proactive selling and reactive selling with individual and group goals.
- Determine and develop marketing communication activities, in conjunction with Regional Marketing Communications.
- Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Develop strong partnerships with local organizations to further increase brand / product awareness.
- Review the STAR report, competitive shopping reports and use other resources to maintain an awareness of the hotels’ market position.
- Research competitors’ sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
- Attend sales strategy meetings to provide input on weekly and overall sales strategy.
- Suggest innovative marketing ideas and proactively develop deployment strategies to continue to grow market share.
- Serve as the sales contact for the General Manager, property leadership team, and current and future guests.
- Serve as hotel authority on sales processes and sales contracts.
- Develop strong community and public relations by ensuring property participation in local, regional, and national tradeshows and client events.
- Participate in sales calls with members of the Sales and Marketing team to acquire new business and / or close on business.
- Identify public relations opportunities and coordinate activities to augment the overall marketing communication strategy.
- Support the General Manager by coordinating crisis communications.
- Work with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state, and federal regulations and / or union requirements.
- Execute and supports Customer Service Standards and hotel's Brand Standards.
- Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program / event.
- Perform other duties, as assigned, to meet business needs.
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES :
PHYSICAL DEMANDS : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT : The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
QUALIFICATION STANDARDS :
Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field is required; a Master’s degree is preferred.
Minimum of 7-10 years of experience in sales management, preferably within the hospitality sector.
Proven track record of achieving sales targets and driving revenue growth in a multi-property environment.
Strong understanding of market dynamics and customer behavior in the hospitality industry.
REASONABLE ACCOMMODATION STATEMENT To accomplish this job successfully, an individual must be able to perform each essential function satisfactorily, with or without reasonable accommodation. Reasonable accommodation may be provided to assist in enabling a qualified individual with a disability to perform the essential functions of this job.
