What are the responsibilities and job description for the Senior Marketing Analyst position at Ascent?
Ascent is a leading provider of innovative financial products and student support services that enable more students to access education and achieve academic and economic success. Everything Ascent offers is designed with the best-in-class teams and technology to increase every student's ability to plan, pay, and succeed in their education and career. Ascent's planning tools and financing resources are co-created by students for those in college, graduate school, and career training programs. Ascent offers financial wellness education, student success services, and one-on-one and digital career coaching that put students' academic and professional goals within reach. Ascent has been widely recognized for its strong culture – named “Best Places to Work” by the San Diego Business Journal for the past 5 years – and as an industry leader – named “Best Student Loan” by NerdWallet for the past 3 years.
Description
We are looking for a Senior Marketing Analyst to measure, analyze, and optimize our marketing campaigns. In this role, you will collaborate closely with the marketing team to launch and refine campaigns through direct mail, retargeting ads, web analytics, and other marketing initiatives focused on customer acquisition and retention.
This is a high-impact role where your insights will shape strategic decisions and enhance marketing performance.
Responsibilities
The Job Description serves as a general overview of the key responsibilities and requirements for the position. Please note, however, that this description may not cover all aspects of the role, and both responsibilities and requirements are subject to change.
Equal Employment Opportunity
Our company is committed to providing equal employment opportunities to all employees and applicants, regardless of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, disability (sensory, physical, or mental), marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy extends to all areas of employment, including hiring, job assignments, compensation, promotions, benefits, training, discipline, and termination. We also provide reasonable accommodations for qualified individuals with disabilities upon request.
Description
We are looking for a Senior Marketing Analyst to measure, analyze, and optimize our marketing campaigns. In this role, you will collaborate closely with the marketing team to launch and refine campaigns through direct mail, retargeting ads, web analytics, and other marketing initiatives focused on customer acquisition and retention.
This is a high-impact role where your insights will shape strategic decisions and enhance marketing performance.
Responsibilities
- Partner with the marketing team to develop and execute data-driven campaigns with clear KPIs, budget considerations, and strategic recommendations.
- Analyzing incrementality and lifetime value (LTV) leads to improving marketing efficiency.
- Challenge the status quo by identifying new opportunities, testing hypotheses, and driving performance improvements.
- Build and optimize data pipelines to enhance reporting, analytics, and decision-making.
- Extract meaningful insights from complex datasets and differentiate key signals from noise.
- Present findings in a clear, actionable way to both technical and non-technical stakeholders.
- Lead end-to-end projects, from concept to execution, with minimal supervision.
- 4-8 years of experience in data and analytics, preferably in marketing or the lending industry (lending experience preferred but not required).
- Strong understanding of web analytics and marketing platforms (e.g., Google Analytics, Google Ads, Meta, Reddit).
- Experience with A/B testing and incrementality measurement methods.
- Proficiency in SQL, SAS, or Python for data analysis.
- Ability to build meaningful dashboards using Tableau, Excel, or similar tools.
- Ability to work hybrid in our San Diego office.
- Bachelor’s degree required (Marketing, Economics, Mathematics, Finance, or other quantitative fields preferred).
- Compensation includes a base salary of $85,000 - $110,000 commensurate with experience, plus bonus and company stock options.
- 401(k) Company Match
- Medical, dental, and vision coverage
- Annual company HSA contribution of $1,650
- Life insurance, disability, and critical illness
- 14 Paid Holidays! Eleven (11) Two (2) Community Days Your Birthday!
- Snacks and drinks in the office
- Tuition reimbursement program
- Generous paid leave policies
- $2,000 Vacation Incentive Plan after 3 years $1,000 Sabbatical Day
- Wellness, Work from Home funds, and more!
The Job Description serves as a general overview of the key responsibilities and requirements for the position. Please note, however, that this description may not cover all aspects of the role, and both responsibilities and requirements are subject to change.
Equal Employment Opportunity
Our company is committed to providing equal employment opportunities to all employees and applicants, regardless of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, disability (sensory, physical, or mental), marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy extends to all areas of employment, including hiring, job assignments, compensation, promotions, benefits, training, discipline, and termination. We also provide reasonable accommodations for qualified individuals with disabilities upon request.
Salary : $85,000 - $110,000
