What are the responsibilities and job description for the Creative Director position at ASEA?
Creative Director
The Creative Director is responsible for leading high-performing creative teams and driving strategic growth through exceptional design, digital storytelling, and integrated marketing strategies. With a deep understanding of content, copy, and brand development, this role ensures that all creative output aligns with business objectives and delivers measurable impact across the entire end-to-end customer journey.
Bringing 15 years of experience, the Creative Director oversees creative execution across digital, social, print, retail, and experiential platforms, ensuring a cohesive brand presence. This position requires expertise in DTC, e-commerce strategies, and distribution marketing, with a strong ability to quantify creative success through data-driven insights.
A key aspect of this role is mentoring and inspiring teams of designers, copywriters, and strategists, fostering innovation while maintaining brand consistency. The Creative Director collaborates cross-functionally with marketing, product, and sales teams to integrate storytelling and engagement strategies into every customer touchpoint, ensuring a seamless and compelling experience throughout the customer lifecycle.
Success in this role is measured by brand growth, campaign performance, and the ability to translate creative strategies into business impact. A strong portfolio demonstrating innovative campaigns and high-performing creative work is essential.
Core Responsibilities:
- Lead and develop a team of designers, copywriters, and strategists, fostering a high-performance creative culture.
- Develop and implement integrated marketing strategies that drive engagement, conversions, and brand loyalty.
- Oversee content creation across all brand touchpoints, ensuring consistent and compelling storytelling that resonates with customers.
- Analyze campaign performance data to optimize creative strategies and maximize ROI throughout the customer journey.
- Drive brand differentiation and evolution in competitive markets.
- Collaborate with cross-functional teams to ensure seamless integration of creative initiatives across digital and physical channels.
Key Skills & Experience:
- Extensive experience in creative leadership with a track record of managing and mentoring teams.
- Deep expertise in digital design, social media, and content-driven creative strategies.
- Strong understanding of DTC, e-commerce, and B2B marketing within distribution networks.
- Ability to develop marketing strategies that connect digital, retail, and experiential platforms into a cohesive customer journey.
- Proven success in quantifying creative impact through performance metrics and data analysis.
- Background in content marketing, UX/UI, and brand storytelling is highly beneficial.
This role plays a pivotal part in defining and executing the creative vision of the brand, ensuring that all creative initiatives drive measurable business outcomes.
Salary : $130,000 - $150,000
