Marketing Intern-Video Content

DESCRIPTION:

Ashcroft is the leading source of temperature and pressure instrument solutions for critical process and industrial applications across the globe. Our marketing team develops programs that generate business opportunities for the sales teams and grow brand presence worldwide. The Marketing Intern will gain valuable business experience while helping the company accelerate the creation of video content to promote on the Ashcroft website and social channels.

RESPONSIBILITIES:

• Collaborate with internal teams (e.g. marketing, product, sales, engineering, operations) to create video and written content for the Ashcroft website and social media channels.
• Conduct competitive analysis and evaluate trends, performance, and efficiency of social media channels including LinkedIn, Facebook, Instagram, and X. Develop recommendations to present to management.
• Coordinate and conduct video shoots to create videos, social posts, and articles, with oversight from content manager. Utilize video editing software and internal and external resources to produce final videos and ensure brand guidelines are met.
• Determine what camera equipment is necessary and work with supervisor to obtain equipment if needed.
• Transport, setup, operate, and maintain proper levels and calibration of various production equipment including cameras, audio and video recorders, lighting, props, and microphones for location and studio production.
• Use AI to assist in areas of video production, including, but not limited to: leveraging tools optimizing the production process, automatic color correction, audio enhancements, and smart editing.
• Collect b-roll footage, as well as interview appropriate staff and/or clients, and utilize AI to generate content for use in videos.
• Other duties as required.

REQUIREMENTS:

• Currently obtaining a Bachelor's degree in business administration, marketing, communications, or journalism
• 1-2 years of experience assisting the college or clubs to create video and written content promoted on websites and social media channels
• Working knowledge of video and photo technology, including video editing and design software (Adobe Premiere, Adobe After Effects or Motion, Adobe Photoshop and Adobe Illustrator)
• Ability to learn new platforms and comfortable using technology and AI tools especially AI-enhanced video editing software or platforms that incorporate AI functionalities
• Ability to utilize basic storyboarding, scripting, and concepting techniques
• Understand the fundamentals of branding and following brand guidelines
• Excellent written and verbal communication skills; at ease interviewing people and making people at ease
• Curious and continuous learner that deals well with criticism and can collect feedback easily
• Effective prioritization, organization, and project management skills
• Strong analytical and research skills with heavy attention to detail