What are the responsibilities and job description for the Content Creator Job at Asher + Rye in Georgia position at Asher + Rye?

Asher Rye is seeking a FULL TIME staff member located in Savannah, GA. We are looking for a confident, competitive individual who wants to lead the way in social media and stay on top of new trends. We need someone innovative and detail-oriented with an eye for the big picture. Someone who can make an impact with imagery, whether they're moving, still, animated, CGI, AI'd, or even hand-drawn. We love collaborating with unconventional creative pros who, above all else, are passionate makers and culture shakers.

As the Content Creator, you'll be responsible for curating content that fosters relationships, amplifies our brands and products, and educates our audience. You'll use your creativity to build meaningful relationships and grow brand awareness. You'll be tasked with creating social storytelling moments that resonate with our demographic and turn fans into customers and customers into advocates.

You will create, review, and edit content for our company's websites and social media pages as part of your duties. It will also be vital for you to research and incorporate relevant SEO terms into the content to ensure that it reaches the maximum possible audience. You will work closely with our marketing team to maintain consistency between our marketing campaigns and our published content. As part of this, you will also be expected to suggest new ways and platforms to reach and expand our current customer base and increase the target market.

Responsibilities

Coordinate internal marketing meetings and provide support for marketing initiatives.
Oversee social media platforms, including Pinterest, Instagram, and Facebook, focusing on driving engagement and brand awareness.
Create compelling content for various channels, including social media copy, marketing copy, website promotion copy, video, photography, and design.
Utilize TikTok to enhance brand presence and connect with the target audience.
Coordinate with external partners and influencers for collaborative campaigns.
Optimize Search Engine Optimization-driven content and increase the site traffic.
Measure and monitor company website and social media traffic statistics.
Monitor the increase in traffic due to new content and take action accordingly to improve the traffic metrics.
Brainstorm and suggest new ways to improve the traffic by tapping into new platforms and channels.

Qualifications

3-5 years of experience managing social media platforms.

3-5 years of experience creating content for leading brands.

2-3 years of experience with Adobe Suites (InDesign, Photoshop, Illustrator).

Knowledge of basic photography and videography concepts, including good lighting, angles, and proportions, to create clear and relevant images and videos.

Exceptional organizational and project management skills.

Excellent written and verbal communication skills.

Ability to thrive in a collaborative team environment -BUT - also motivated and able to work with minimal supervision.

Creative mindset with a keen eye for design and storytelling.

Research-driven and up-to-date on the latest trends and technologies in digital marketing.

Familiarity with tools such as Planoly, Klaviyo, Omnisend Attentive.

Reliable transportation (Regular travel required).

Must live in or near Savannah, GA.

Additional Qualifications

Develop and maintain a content calendar to ensure a consistent brand voice across all channels.

Conduct regular audits of social media accounts to optimize performance and identify growth opportunities.

Research and implement new social media features and trends to keep the brand at the forefront.

Collaborate with external influencers and partners for co-branded content and promotions.

Analyze content performance metrics and provide recommendations for improvement.

Assist in creating marketing collateral for offline channels (e.g., print materials, events).

Coordinate with customer service to address inquiries received through social media.

Ensure that the content is compliant with copyright and data protection laws.

The typical schedule is Monday through Friday from 9 : 00 am to 6 : 00 pm; however, due to the nature of this position, engagement will be needed outside of the standard hours.

Asher Rye is an equal opportunity employer and does not discriminate against any applicant based on race, color, religion, national origin, gender, marital status, age, disability, sexual orientation, military / veteran status, or any other status protected by federal or state law or local ordinance.

We are looking forward to hearing from you.

Erika and Joel

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