Reporting Specialist

• Monitor, analyze, and report on the performance of email marketing campaigns. 
• Develop and maintain dashboards that track key email metrics, including open rates, click-through rates, conversion rates, and ROI. 
• Provide insights and recommendations to optimize email campaigns for improved performance. 
• Utilize Marketo, Google Analytics, Looker Studio, and Power BI to gather and analyze data across various marketing channels. 
• Create and maintain comprehensive marketing reports that inform stakeholders of campaign performance, customer behavior, and market trends. 
• Present data in a clear and actionable manner to support decision-making processes. 
• Work closely with the marketing team to understand reporting needs and ensure accurate and timely delivery of reports. 
• Provide training and support to team members on how to interpret and utilize marketing data effectively. 
• Ensure the accuracy and integrity of marketing data by conducting regular audits and validation checks. 
• Manage data sources and ensure consistency in data collection across platforms. 
• Identify and address any data discrepancies or issues in a timely manner. 
• Stay updated on the latest trends and best practices in marketing analytics and email marketing. 
• Proactively identify opportunities to enhance reporting processes and tools. 
• Contribute to the development of new strategies to improve the effectiveness of marketing campaigns. Strong analytical skills with the ability to interpret complex data and provide actionable insights. 
• Experience in email marketing analysis and optimization. 
• Excellent communication and presentation skills. 
• Detail-oriented with a strong commitment to data accuracy. 
• Ability to work independently and as part of a team in a fast-paced environment. 
• Familiarity with A/B testing and multivariate testing 
• Strong analytical skills with ability to interpret complex data and provide actionable insights 

• Bachelor's degree in Marketing, Business, Data Science, or a related field. 
• 2 years of experience in marketing analytics, reporting, or a similar role. 
• Proficiency in Marketo, Google Analytics, Looker Studio, and Power BI. 

Preferred Qualifications: 

• Experience with other marketing automation tools and CRM systems. 
• Knowledge of SQL or other data querying languages. 
• Familiarity with A/B testing and multivariate testing.