What are the responsibilities and job description for the Email Marketing Specialist position at Ashley Furniture Industries?
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Email Marketing Specialist – Onsite : Tampa, FL
What Will You Do?
The Email Marketing Specialist plays a crucial role in executing Ashley's email marketing program, driving revenue and customer engagement through personalized, data-driven email campaigns. This position is responsible for the end-to-end management of daily email deployments, performance analysis, and campaign optimization within our Zeta Marketing Platform while maintaining strict quality standards and meeting revenue goals.
Primary Responsibilities
- Execute daily email campaign builds and deployments in Zeta Marketing Platform
- Manage audience selection and segmentation to meet daily send volume quotas
- Create compelling subject lines and optimize email content for maximum engagement
- Perform quality assurance on all email campaigns before deployment
- Analyze campaign performance and provide weekly insights and recommendations
- Collaborate with creative and merchandising teams to bring campaigns to life
- Maintain campaign calendar and coordinate with cross-functional partners
- Support personalization and A / B testing initiatives
- Monitor and report on key performance metrics including open rates, click-through rates, and conversion
- Ensure all emails adhere to best practices and compliance requirements
What Do You Need?
Preferred Qualifications
Technical Skills
Success Metrics
Core Competencies
Growth Opportunities
This position reports to the Senior Manager, Marketing CRM and works closely with creative, merchandising, and analytics teams to drive Ashley's email marketing success.
Who We Are
At Ashley, we’re more than a business…we’re family. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders. We’re problem solvers with the grit to persevere during challenging times and innovators who won't coast when times are good. We create solutions, not excuses. And never settle for status quo. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience. That's why Ashley Furniture is #1 in our industry.
Benefits We Offer
Our Core Values
To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page :
Corporate Social Responsibility
We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.
Search Firm Representatives Please Read Carefully :
Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and / or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means.
