Site Merchandising Initiatives Manager

Build Your Career with Ashley

Ready to grow? You’ve come to the right place. Ashley Furniture has a “Growth Mindset”, and once you join our team, you’ll learn from the best in the business.

Site Merchandising Initiatives Manager – Onsite: Tampa, FL

What Will You Do?

The Manager of Site Merchandising Initiatives plays a pivotal role in shaping e-commerce strategies that enhance the Company's brand, online conversion rate, customer experience, and revenue. This role is instrumental in providing an exceptional online shopping experience by maximizing product discovery techniques through the management of on-site search, recommendations, & navigation. This role leverages global site and merchandising analytics as well as UX best practices to optimize performance and collaborate on building new site features.

Primary Responsibilities

• Recommend digital optimizations through the analysis of website metrics and sales data.
• Continually review and analyze online competitors for site merchandising, user experience, product representation and taxonomy to report findings and provide appropriate strategies to leadership when needed.
• Serve as a project manager between site merchandising and technical teams to implement new site functionality and enhancements. Ensure projects remain on track to achieve expected deadlines. Build cross functional relationships with site merchandising, product, UX, IT.
• Execute preliminary troubleshooting of website bugs & issues with the site merchandising team. Report bugs to IT and track incidents. Train site merchandising on proper execution of functions in SFCC to reduce user error.
• Owns on-site search ensuring accurate and complete product results. Implement optimization tactics such as synonyms and redirects.
• Oversees filters & navigation streamlining for both the customer journey and SEO. Facilitates requests with technical teams for any new development work needed.
• Owns recommendation strategies across the website and on app to enhance product discovery and to tell merchandising stories. Utilize A/B testing to implement the best performing strategy at the appropriate place in the funnel.
• Responsible for the customer reviews experience on PDP ensuring shoppers can utilize to make informed decisions. Works with marketing team to execute incentivized reviews campaigns to collect more reviews and increase customer confidence to purchase.
• Oversees the experience and use of user generated content (UGC) on the website. Looks for new ways to feature content across the sit and on app.
• Streamline communication between cross functional teams by prepping meeting agendas, maintaining trackers and sending meeting recaps.
• Report weekly and quarterly on site metrics to understand the business performance and brainstorm ideas to improve results.
• Initiates test requests and looks to results to evaluate the efficacy and performance of innovative concepts to inform strategic decision-making.
• Responsible for managing 2 to 3 direct reports
• Demonstrates the Company’s Core and Growth Values in the performance of all job functions. 
• Actively participate in departmental and vendor meetings. Assist with training other employees and providing backup.

Job Qualifications

• Bachelor Degree in Business Administration, Marketing, Merchandising or related field, or equivalent work experience, Required
• 5 years’ experience in site merchandising, e-commerce, or product management at the retail level, preferably furniture or home decor experience
• Experience using SFCC ecommerce platform a plus but not required
• Experience using Constructor.io a plus but not required
• Experience using GA4 a plus but not required
• Experience using Quantum Metric a plus but not required
• Working experience with product management & developers on new functionality
• General understanding of UX best practices
• Good understanding of the customer
• Excellent verbal, written and interpersonal communication skills
• Effective time management and organizational skills
• Analytical, project management and problem solving skills. Strong attention to detail

Apply today to find your home at Ashley!

Who Are We?

At Ashley, we’re more than a business…we’re family. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders. We’re problem solvers with the grit to persevere during challenging times and innovators who won't coast when times are good. We create solutions, not excuses. And never settle for status quo. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience. That's why Ashley Furniture is #1 in our industry.

Benefits: When you join our family, you are eligible to participate in our comprehensive benefits programs which includes Health, Dental, Vision, Life/Disability, Flexible Spending Accounts, 401(k), Paid Holidays, Paid Vacation. Benefits may vary based on position and location, so we encourage you to speak with the recruiting team during the interview process.

Profit sharing is available to eligible employees; this discretionary program is dependent on the profitability of the company.

Our Core Values:

• Honesty & Integrity
• Passion, Drive, Discipline
• Continuous Improvement/Operational Excellence
• Dirty Fingernail
• Growth Focused
  
  

To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page: Corporate Social Responsibility

https://www.ashleyfurniture.com/about-us/corporate-social-responsibility/report/

This company values its diversity and is proud to be an equal opportunity employer. All employment decisions are made on the basis of an individual’s skills, qualifications, merit and business need.